Why Your Online Presence Holds Paramount Importance These Days? – Being An Individual

Job-seeker? Homemaker? Chef? Entrepreneur? Student? Grandparent? It doesn’t matter what your age, profession or passion is. All that matters is that you are an individual belonging to the digital era of today!

We are surrounded by technology like the air surrounding us and a major part of our lives is affected by digitalization. No one can deny that their life has become, at least to a certain extent, dependent on it. When something is inevitable, isn’t it better to accept it and adapt accordingly rather than shying away from it?

I am emphasizing the importance of having your online presence. You may wonder what online presence is. Let me tell you in the simplest way - Having an online presence is simply means ‘being on the internet’

Why do you need to be present on the internet if you are a chef? Or maybe an artist? The answer is - because the entire world is there. No, I don’t mean you should just blindly follow the majority and copy them. Instead I want the majority to follow you, and that's why you need to be there where everyone else is. So that people may notice you, appreciate who you really are and maybe even get inspired by you or learn from your experience.

For instance, You are a homemaker having a website/blog/youtube channel/social media page where you share your knowledge or experience. And there is someone out there who desperately needs this information you have uploaded. They go through it and gain advantage. And hola! You helped someone you don’t even know! This is just single example. Your online profile is open for everyone on the globe so just imagine how many people will gain benefit from it for plethora of their needs, small or big.

This is the power of internet which can take you anywhere in the world. People having any kind of skills, interests or expertise can create a personal online brand. A job seeker can have many opportunities to make an impression on potential employers by circulating his resume online. A local artist can become a global artist by simply displaying his art on the internet!

Dictionary of Digital Marketing Acronyms - Know the ‘L to Z’

Digital marketing is a pool of various terms, techniques, jargon, buzzwords, and acronyms. In the previous part of ‘Digital Marketing Acronyms’ we have learnt the ‘A to K’ of these acronyms. Now we will continue with ‘L to Z’ and get more insight into a meaningful glossary of web marketing.

·         LB: This is an acronym for ‘Link Building’ that is an effective SEO technique by increasing the number and quality of inbound links to a specific web page.

·         LPO: This is an acronym for ‘Landing Page Optimization’. It is a process of optimizing each element of the landing page.

·         MTO: This is an acronym for ‘Meta Tags Optimization’ that defines the process of optimizing the meta tags available in the back-end source of web pages.

·         NAP: This is an acronym for ‘Name, Address, Phone Number’. It is important to keep the NAP data updated for increased search listing and better ranking on search engines.

·         NSEO: This is an acronym for ‘Negative SEO’ that defines unethical and black hat SEO techniques to get search engine ranking.

·         OBL: This is an acronym for ‘Outbound Links’ that take you to web pages of other websites.

·         ORM: This is an acronym for ‘Online Reputation Management’ that defines the process of introducing various strategies and techniques to create a web presence based on customer perception.

·         PPC: This is an acronym for ‘Pay Per Click’ defined as an effective online advertising and marketing strategy where the payment is based on qualifying clicks.

·         PPL: This is an acronym for ‘Pay Per Lead’ defined as an effective web marketing strategy where the payment is based on leads clicked by the viewer.

·         PPS: This is an acronym for ‘Pay Per Sales’ defined as an effective web marketing technique where payment model works on the system of qualifying sales.

·         PFI: This is an acronym for ‘Pay For Inclusion’ that entitles a predetermined amount or fee for inclusion in a specific directory, website, or search engine.

·         PFP: This is an acronym for ‘Pay For Performance’ that defines the process of calculating the affiliate payment based on sales or predefined performance measures.

·         PHP: This is an acronym for ‘PHP Hypertext Pre-processor’ that defines a scripting computer language used for designing web pages.

·         RSS: This is an acronym for ‘Really Simple Syndication’ that is a feed through which you can directly get any business news or update to your desktop.

·         RON: This is an acronym for ‘Run of Network’ that defines an advertisement buying option with a feature to display an ad on any web page of the target network.

·         ROS: This is an acronym for ‘Run of Site’ that defines an advertisement buying option with a feature to display an ad anywhere on the target website.

·         SOV: This is an acronym for ‘Share of Voice’ that defines a unique form of web calculation based on the viewing percentage of a specific advertisement in comparison to other advertisers promoting the same line of product or service.

·         SEW: This is an acronym for ‘Search Engine Watch’ that defines a tool used for learning and understanding various search engines, web marketing techniques, and rankings.

·         SNS: This is an acronym for ‘Social Networking Service’ that defines a process of connecting socially through various online platforms.

·         SMX: This is an acronym for ‘Search Macro Expansion’ that defines a macro language used for designing web pages.

·         URL: This is the most common acronym we all use that defines ‘Uniform Resource Locator’. This is a unique address of every web page that when typed on the search bar directs to the particular web page.

·         UGC: This is an acronym for ‘User Generated Content’ that defines all the content created or designed, and published by web users.

·         UX: This is an acronym for ‘User Experience’ that defines the experience of online customers while browsing a specific website, web page, or any computer application.

·         VTC: This is an acronym for ‘View Through Click’ that defines a process of measuring the effectiveness and fruitfulness of your web advertisement campaign.

·         WAP: This is an acronym for ‘Wireless Application Protocol’ that is used for accessing wireless data through most available mobile networks.

·         WAN: This is an acronym for ‘Wide-Area Network’ that defines a vast collection of various computers connected to a single network in a specific geographical area.

·         YT: This is an acronym for ‘YouTube’ that defines a huge platform for publishing and sharing videosfor increased prospects and better growth.

Our team at Digital Platter, a leading digital marketing agency in Nagpur, has made all possible efforts to explore the vastness of the industry and bring forth all possible acronyms to your notice and understanding. However, if we have missed out on anything, do help us update the list and make it complete putting your comment in the comment section. However, the entry of new terms and acronyms are sure to be visible with constantly approaching innovations in the field of digital marketing.  

Get to Know the Digital Marketing Acronyms – Know the ‘A to K’

Digital marketing is a vast landscape with countless terms and acronyms that defines the essence, functionalities, and structure of the marketing over the web. As and when technologies are advancing, new terms, new jargons, and of course, new acronyms are coming into notice. However, most of them are confusing with a hidden term.

For your understanding, our professional team at Digital Platter, a digital marketing consultant in Nagpur, has collaboratively listed the common acronyms often used by digital marketers. As the list is long, we have divided the article into two parts, the ‘A to K’ acronyms of digital marketing and then ‘L to Z’.

·         Alt Text: The acronym defines ‘Alternative Text’ that enables search engines to crawl the images.

·         API: The acronym defines ‘Application Program Interface’ and is known to be the building blocks for designing a software application.

·         B2B: The acronym defines ‘Business to Business’ and deals into selling products or services from one business to another.

·         B2C: The acronym defines ‘Business to Customer’ and deals into selling of products or services to the end users.

·         CPA: The acronym defines ‘Cost Per Acquisition’ that states the amount the advertiser pays for every conversion.

·         CPC: The acronym defines ‘Cost Per Click’ that states the amount the advertiser pays for every click.

·         CPL: The acronym defines ‘Cost Per Lead’ that states the amount the advertiser pays for every generated lead.

·         CRO: The acronym defines Conversion Rate Optimization that defines the rate at which visitors convert their browsing actions into purchasing plans while becoming a customer.

·         CPM: The acronym defines ‘Cost Per Thousand Impressions’ that states the actual price of every 1000 impressions on any piece of advertising.

·         DMP: The acronym defines ‘Data management Platform’ and is a unified platform that works to collect, analyze, and validate all online data.

·         DNS: The acronym defines ‘Domain Name System’ and works as a centralized phone book that stores all the information of a specific computer.

·         DR: The acronym defines ‘Direct Response’ and is a marketing strategy that evokes customers to take immediate action.

·         EPC: The acronym defines ‘Earnings per Click’ and is an estimate of the number of clicks over a period of time and earnings made in the same period.

·         EPM: The acronym defines ‘Earnings per Thousand’ that is an estimate of the earnings made for thousand clicks.

·         FTP: The acronym defines ‘File Transfer Protocol’ that works to transfer files between different computers and other digital devices.  

·         GAP: The acronym defines ‘Google Advertising Professional’ that is an adword program to analyze the identity of proficient Adwords marketers.

·         GSC: The acronym defines ‘Google Search Console’

·         HTML: The acronym defines ‘Hypertext Markup Language’ that is a set of symbols or the language of the computer that dictates the web browsers how to display any piece of content over the digital medium.

·         IM: The acronym defines ‘Internet Marketing’ that is digital marketing all about.

·         IBL: The acronym defines ‘Inbound Links’ that are redirected to a specific website from any external resource.

·         IP: The acronym defines ‘Internet Protocol’ and is a set of rules and regulation that controls the functioning of the internet on a specific computer or a laptop.

·         ISP: The acronym defines ‘Internet Service Provider’, a company that provides internet services.

·         KPI: The acronym defines ‘Key Performance Indicator’ that works as a quality valueto analyze the performance of digital marketing trends to enhance the value of a specific business.

Let us take a break at this point and continue further with other acronyms starting from ‘L’ in the next article conceptualized and written by Digital Platter.

Understanding of Web Content Management System

Web Content Management System, also referred to as WCMS. Its a software method to help authoring websites while also providing a user having less knowledge about programming languages, with collaborative and administrative tools. This system gives the “less-knowledgeable” user the independence for creating and managing website in a relatively easy manner. A strong WCMS gives way for collaboration, giving users the capability of managing documents and giving output for editing and participation by multiple authors.

Many systems make use of a database for storing contents of a page, the metadata as also the other assets, which carry information, which could be the requirements the system needs. The presentation layer begins displaying content on the website, which can be seen by a visitor depending on a collection of templates. These templates could be XSLT files. A number of systems make user of a function that sets caching to the server side to have an improvement in performance. It works the best provided the WCMS remains unchanged and there are regular visits. Administration is mostly done with the help of interfaces that are browser based, however some of the systems require using fat client.

A WCMS enables the users, with less technical expertise to execute changes in a website. Typically, WCMS would require one systems administrator along with the web developer for adding features. However, it is a tool for website maintenance for the non-technical personnel.

Majorly, there are 3 types in WCMS – first is offline processing, second is online processing and third is the hybrid systems.  They are concerned with the way of deployment pattern in the WCMS with respect to the time the presentation templates get applied for rendering the web pages from the structured content.

·         Offline Processing: Commonly known as ‘static website generators’, in offline processing all the templates and content are processed before publication to generate all the aspired web pages.

·         Online Processing: In this kind of system, the templates are applied on demand. HTML can be generated at a time when a particular user makes a visit to the page or can also be taken from cache. Many of the WCMS, which are open source can support add-ons, thus providing extended capabilities which includes blog, forum, wiki, photo galleries, web stores, contact management etc. They are mostly called as modules, widgets, nodes, extensions or add-ons. Add-ons either could be open-source or paid one.

·         Hybrid Systems – Systems that use the combination of approaches from both online and offline processing are referred to as hybrid systems.  There are systems that can write executable code than just HTML, which is static. This makes it unnecessary for the deployment of CMS on all the web servers. Examples of such system include ASP, JSP, PHP, ColdFusion etc. There are also hybrids that can operate in either offline or online mode.

WCMS offers the advantage of maintaining and updating websites either free of cost or at really affordable prices as many of them are very simple to use and offer complete control to the owner of the website as to how and who can publish content to their website. Moreover, the added benefits of web content management system are:

·         Cost effective and user-friendly

·         Easy customization options

·         Seamless workflow management

·         Ability to incorporate social media plug-ins for SEO purpose

In addition to the advantages of WCMS, there are some disadvantages of web content management system. These are as follows:

·         High cost of maintenance

·         Require hardware installation

·         Need training to implement

·         Low security standards