Gen Z And Its Love For Youtube

There are so many new terminologies for different generations recently, and they are sometimes confusing. Recently, I got to know about these - Gen Z, Millennials, Gen X, baby boomers, etc. which I was clueless about.

So, I just googled them, because Google knows everything which I don’t. Just FYI - 

1. Gen X  are those who are born between 1961-1980
2. Gen Y or Millennials are born between 1981-1994
3. Gen Z are the folks born between 1995-2012

Going from 3rd to 1st, Gen Z is the generation where video content is watched the most on social media. Millennials know about watching series and movies on a TV, but Gen Z doesn’t share that with the millennials. For Gen Z, video content is preferred over written content and they spend most of their social media time on YouTube, Instagram, Facebook, SnapChat, Twitter, etc. According to the survey by Business Insider, Gen Z spent 65% of their time on Instagram, while Gen Z YouTube stats were 62%. 

Smartphones are the lifeline of Gen Z. The use of Smartphones is tremendous in Gen Z, from uploading content on social media to watching a video or reading something. For millennials (Gen Ys) watching things on smartphones can be comparatively less. But for Gen Z, watching videos and movies on their smartphones is the way in most cases. As per ‘Think with Google’, watching videos on mobile consists of more than 3 hours per day, for 7 in 10 teens. 

YouTube has been the most loved and watched social media for Gen Z, and 85% of teens watch YouTube. Videos of all kinds - educational, entertainment, documentaries, opinions, news, etc. are watched by Gen Z on YouTube every day. More than written content, video content in terms of learning and blogging is preferred by them. This has given rise to a new concept called vlogging, which involves blogging in a video format. If you ask a teenager who loves social media, what he wants to be, his answer will be to become a famous vlogger or a celebrity on the social media platforms like PewDiePie. You know PewDiePie, right? Vloggers are very popular on social media, who earn in millions, so if you want to endorse a product, you can choose the influencer as a vlogger, rather than going for a traditional TV advert. 

According to the studies, Gen Z loves YouTube. But why Gen Z loves YouTube is a question? Gen Z has a lot of pressure on them when it comes to expectations. To run away from these, they seek solace in interactive social media like YouTube, Snapchat or Twitter. YouTube is the solution for such teenagers to decompress themselves and learn something new or bust the stress. The videos found on YouTube are informative, and helps in the productive learning process with DIY projects, along with improving the skill set. Because of the huge audience belonging to Gen Z for Instagram and especially YouTube, YouTube content creators are creating content which can interest Gen Z.

Facebook, Snapchat, and TikTok come behind YouTube when it comes to watching content online by Gen Z. It proves that visual content is taking over today. Gen Z is passionate about the digital media and goods and as per a study  and they’ll make up to 40% of all consumers by 2020.  Also, as per Forbes magazine, the key to Gen Z is video content. No wonder video content is preferred over written content so much nowadays, and YouTube is the fav of Gen Z.

Instagram Blogging-What, How, Why?

The key purpose of Blogging is promotion. May be the promotion of your ideas, thoughts, experiences or of your business & its products or services. 

Normally blogs are hosted on websites or blog sites and consist of more than 500+ words. But with time, a shift has been observed with the concept of microblogging arising. Micro-blogging, is a concoction of blogging and instant messaging, which allows the users to post and share short messages in the form of texts, videos, images, audios, and hyperlinks, with the audiences online. Instagram blogging can be termed as microblogging and has a 2200 character limit to be posted along with lots of images or videos.

 Instagram blogging is very simple and easy, yet interesting. Following the simple steps mentioned below you can make the most of Blogging on Instagram For Instagram Blogging, you need to open a business profile on Instagram. 

• Promoting posts through this business profile helps you take your content to the influencers and target people
• Putting a contact button and adding links within your posts & stories helps readers to reach you with ease
• Checking insights and analytics of the blog post helps you understand readers’ response and interest in it

To create an Instagram blog, you need to take the following points under consideration:

• Opening an Instagram business account - A business account can be opened by switching your personal profile also.
• Choosing a proper niche/calling for your Instagram blog - It will define your Instagram blogging.
• Coming up with an appealing Bio and a profile photo - Whenever anyone visits your profile, the first thing they notice is the profile picture and the bio which you have written. Making it interesting is what will gather more audiences.
• Writing your Instagram blog posts keeping in mind your niche.
• Giving importance to the photo captions, and making it captivating - It will help connect the audiences with your blog post.
• Using relevant hashtags - To get discovered which can increase your followers
• Geo Tagging your posts - It helps you gain followers and attract influencers.
• Using Instagram Stories and Instagram Live - To grow your account, by connecting with other users, following them and liking their post by commenting on it.

One thing which is to be made sure is that you have to stick to the niche which you have chosen for your Instagram blog. Your niche can be travel, food, money,  business, etc. Although you can have a broader niche category like Lifestyle, later you can narrow it down to traveling. The main point is to keep your Instagram blog consistent for your audience. This will ensure that you create a successful Instagram blog and attract users in large numbers. 

Although the Instagram blog helps you to share the views to the users, it also gives you a chance to get paid for your post. You can use Instagram TV to promote your products. If you are a travel blogger, you can earn revenue by hosting travel tours. Bloggers generally earn their revenue through brand partnerships. Food bloggers can write cookbooks and start events to earn revenue through Instagram blogging.  

An Instagram blogger can make up to 200$ for one sponsored post, who has about 15K engaged followers. In short, you can monetize your Instagram blog by partnering with the famous brands, creating sponsored posts, using affiliate links by being an affiliate for someone else’s product and services, or even selling your products. Instagram blogging can be fun if you have a lot of followers or if you are an influencer because you’ll get paid for posting something you like.

 Now let's discuss the advantages and disadvantages of Instagram blogging. 

Advantages of Instagram Blogging:

• You don't have to worry about writing a 500+ words blog as you can limit your blog to 2200 characters. 
• Your Instagram post and Instagram stories will direct the audience to your linked website.
• The increase in the website traffic can help in the increase of sales.
• You can communicate directly with users, via direct messages, comments, and likes, thereby strengthening the relationship between viewers, followers, and audiences
• You can monetize Instagram posts and earn revenue.

Disadvantages of Instagram Blogging:

• Instagram Insights is limited and is not as precise as Google or other analytics.
• Content on Instagram isn't owned, unlike your website or blog. If the site gets shut down or gets hacked you can lose your content, without having any backup.
• Instagram blog might not gain you much revenue unless you are famous or have lots of followers.

To have a Good Instagram blog, with many followers, you need a lot of patience and effort. If you want to try out something creative and interesting, Instagram blogging for you. But, if you want to have a living through it, a traditional blog is what should be preferred, unless you are an influencer or your products are being promoted by one.

How to Make an Effective Direct Response (DR) Tweet Copy In 2020?

Twitter is an exceptionally amazing social media tool when it comes to marketing, sales and customers' opinions. The popularity of Twitter is known to us all, so if you want to broadcast your ideas, you have to advertise a campaign for a company or an individual, Twitter can do it like a wildfire. But there are ways to do it properly when it comes to Digital Marketing, so the effect is strong and can gain lots of customers.

A while ago, Twitter researched ways to improve the campaign performances and increase ROI with Tweet copy, by looking at 9000 direct Response (DR). A few weeks ago, Twitter came up with an initiative explaining what makes an effective tweet copy. These tips will help you in making the tweet copy more effective for your campaign, and boost your tweet performance in 2020.

Twitter’s Creative Lead “Joe Waddington” has called this particular initiative ‘Good copy, Bad Copy’. How simple and interesting is that! When you watch the video, you’ll notice how easy it has been explained to increase your tweet performance for the business and campaigns, by tweaking certain things. Let’s rehash the tips explained in the video for an effective Tweet copy.

1. Exclude the CAPS: Although the text in capital implies gathering attention or emphasizing the importance, it also means shouting. You don’t need to shout on Twitter to promote your tweet to boost your campaign. It has been observed that promoted tweets with 20% or more characters in capital letters have 2% higher cost per acquisition (CPA) and a 9% lower click through rate (CTR). 

Avoiding caps and going with the normal makes it better.

2. % beats $: Various studies have shown that people prefer % signs over the $$ signs. When they see tweets with %, they click more on those tweets. Tweets who promote discounts in % have 40% lower CPA than those who advertise discounts in $$.  

To promote your business, a sale or a campaign using a % sign will help the tweet perform much better. Try it and see if it changes anything for you.

3. Hashtags: Hashtags are important! But one should know when to use them and when to avoid them. Having 1 or 2 hashtags is more effective in promoting content than having many hashtags. You don’t want the audiences to click on the hashtag, right? You want them to engage in your product or website or campaign. As per a study, tweets with one or more hashtags had 24% higher CPA and 3% lower CTR. 

Keeping the tweets simple, concentrated and well-focused will aid in better Tweet copy performance.

4. Use URL: If you want to direct the customers to your website or a campaign page, mention a URL at the end of the tweet, rather than mentioning hashtags. 

5. Website Cards: Make use of Twitter Website cards for your promotion. It is an efficient way. Also, these can be used organically! To make the website cards work, you need to put a URL at the end of the card, and completely avoid the hashtags.

We can see in the mentioned video, that the good copy looks better for a tweet and can result in the higher promotion of the tweet and product. Follow these simple and useful tips and can see the result for your campaign performance. Even though it all looks simple and known, the final effect can be immense.