Internet Marketing - Environment Friendly Marketing - A Greener Approach To Marketing

Business,,, Marketing,,, Eco-friendly Approach!!!

I know, the last term doesn’t carry good relevance with the former two. But, I really want to co-relate them with each other.

How about considering on growing our businesses exponentially, and creating an opportunity to save our beloved planet at the same time?

Let me take you through something that creates an effective combination of these!!

Its ‘Online Marketing’!! Yes, we can consider internet marketing as environment-friendly marketing. Since, it has completely eliminated the use of paper that is sourced by destroying our environment. Also, it helps you build your business into brand with lesser efforts and time than conventional marketing.

These days, all of us are developing awareness on our actions and its ill effects on nature even when we are making rapid progress with modern technology. In tandem with this, many organizations across the globe have incorporated innovative ideas to develop eco-consciousness amongst people.

One such example is, SBI (State Bank of India) — country’s largest public sector bank. It launched ‘SBI Green Channel Counter’ to promote paperless transactions, which became a huge success, hence promoted the purpose effectively.

On the other hand, consumers have also become conscious about the products and services they are availing. Many of them prefer a greener product due to its positive effect on the environment. So, green is going to be the favourable path for marketers too.

Eco marketing, also known as green marketing, is practice of improving the ecology and economy of marketing through green back-end business practices. It includes going paperless, implementing interactive social media marketing techniques and promoting your product/service digitally.

Traditional marketing methods rely hugely on large volumes of printed material for almost everything. Flyers, brochures and direct mails, all of these consume an extensive amount of paper as well as ink.

But now kudos to technology, flyers and brochures have transformed into PDFs, eBooks or infographics. Communicating with consumers is being facilitated by emails, social media apps and sites, etc. So, marketing is becoming an eco-friendly process by going digital.

What’s more? Digital marketing lets you -

• Have the opportunity to monitor your growth in real time, and to find the areas you need to work on.
• Easily create awareness about your product/service among the target audience
• Use social media to your advantage and earn people’s trust through positive feedback and reviews posted by previous customers.

So, in this age, we have a wide variety of options to reach to and communicate with target customers instantly.

And hence, you being a company or a business should definitely take the leap onto digital marketing. Since, it saves paper, cuts back on expenditure, reduces a lot of time.

With the right and effective internet marketing strategies, your business will certainly reach new heights.

Think Global! Go Digital!!!

https://www.digitalplatter.in/

Why Your Online Presence Holds Paramount Importance These Days? – Being An Individual

Job-seeker? Homemaker? Chef? Entrepreneur? Student? Grandparent? It doesn’t matter what your age, profession or passion is. All that matters is that you are an individual belonging to the digital era of today!

We are surrounded by technology like the air surrounding us and a major part of our lives is affected by digitalization. No one can deny that their life has become, at least to a certain extent, dependent on it. When something is inevitable, isn’t it better to accept it and adapt accordingly rather than shying away from it?

I am emphasizing the importance of having your online presence. You may wonder what online presence is. Let me tell you in the simplest way - Having an online presence is simply means ‘being on the internet’

Why do you need to be present on the internet if you are a chef? Or maybe an artist? The answer is - because the entire world is there. No, I don’t mean you should just blindly follow the majority and copy them. Instead I want the majority to follow you, and that's why you need to be there where everyone else is. So that people may notice you, appreciate who you really are and maybe even get inspired by you or learn from your experience.

For instance, You are a homemaker having a website/blog/youtube channel/social media page where you share your knowledge or experience. And there is someone out there who desperately needs this information you have uploaded. They go through it and gain advantage. And hola! You helped someone you don’t even know! This is just single example. Your online profile is open for everyone on the globe so just imagine how many people will gain benefit from it for plethora of their needs, small or big.

This is the power of internet which can take you anywhere in the world. People having any kind of skills, interests or expertise can create a personal online brand. A job seeker can have many opportunities to make an impression on potential employers by circulating his resume online. A local artist can become a global artist by simply displaying his art on the internet!