7 Examples of Artificial Intelligence in Web Marketing

Artificial intelligence is slowly placing itself as an integral part of the digital world. Without doubt, the growing business arena is incomplete without up to date marketing techniques, and without artificial intelligence being incorporated in search marketing, the conquest of successful marketing will be incomplete.

Here are some key examples of artificial intelligence that play an integral role in digital marketing:

Filtering of Data and Analysis of the Same

To target potential customers and existing customers directly is important for direct search marketing Managing, consolidating and analyzing heavy amount of data at once can be a difficult and time-consuming task for us, but complex data organization is the strength of artificial intelligence.

Search Engines

You must have noticed that a product you once viewed on an e-commerce website is visible on your social media very often. Here comes marketing incorporated with proper machine learning based algorithm. Relevant search options and mistakes being auto corrected, are all examples of this.

Visual Searching

The idea of looking at your products before buying it online may seem crucial. But what you need to know is that it has been the gift of artificial intelligence. It can be called as the visual social listening as well. Pinterest is a good example of visual marketing, extensively growing the user experience overall. It also creates an authenticity and credibility factor.

Analytics of Prediction

Certain sections of data can be predetermined and analyzed by artificial intelligence techniques. Thus, many websites, particularly e-commerce websites, are using this extensively to understand customer behavior and predict better analytics, enhancing user experience as well.

Targeting and Segmenting the Audience

Not all consumers are the same and all of them need to be segregated based on choice of products and services and potential case. Artificial intelligence works on segmenting audience and related data in real time to help target the right things to the right person. The ultimate idea of marketing is to be the catalyst that leads to a conversion and this is being done here.

Communication Artificial Intelligence

For sure you must have noticed a chat box appearing on your screen, happy to assist. Do you think it is possible for humans to do this for each and every customer? There is a massive human capital that needs to be invested and this is not viable. Thus, here came artificial intelligence in limelight, doing this much efficiently.

Speech Identification

Searching is much more easy with the need of not typing our requirement and getting it done merely with voice. Alexa and Siri is common today. This enhanced user experience and a marketing gimmick is the great work of artificial intelligence.

Recommendation of Products

Analyzing the mood of the user based on the data analytics and recommending the correct product to them is important. This is done by the artificial intelligence with perfection today. Marketing would be incomplete without this option. Proper data is driven for the customer in real time and this is not possible by less human capital investment, and more is not feasible.

This is how Artificial Intelligence is coming in place with great effect in the Web Marketing.

A Short Guide to Web Hosting

Every business needs Online Presence these days!! So, the website!

However, there are many speculations about website hosting amongst many business people. This made us come up with a Website hosting guide to help them understand the basics of hosting a website. 

The Guide covers topics, such as: Definitions of Web Hosting, how the web hosting works, types of web hosting and additional information like web hosting considerations and much more.

Web Hosting Definitions

·         Bandwidth: The internet connection provided for hosting website.

·         Control Panel: Interface provided for managing various hosting tasks defined.

·         Data Centers: The large buildings housing web servers.

·         Disk Space: The space used to store website related files on server.

·         Hosting or web hosting: The act of publishing website on the internet.

·         Web Hosting Package: The plans providing hosting specifications.

·         Web Hosting Service providers: The companies providing hosting services.

·         Internet Service Providers: Companies other than web hosting providers offering internet connectivity.

How Web Hosting Works

Webmasters develop web pages for website owners, using content, images, animations (optional), different programming languages and technologies depending on the website business models and website owner’s guidelines. The approved files are presented to web hosting service providers for the purpose of web hosting. Web hosting service providers save these files on web servers and publish them on the internet, as per the selected web hosting plan. Website owners can either continue to use or plan to change the web hosting packages or types of web hosting options depending upon the website usage and ongoing business requirements.

Types of Web Hosting

Primarily, two main categories of web hosting are:

·         Free Web Hosting: There are many browser-based service providers that provide a simple interface to build and host free websites.

·         Paid Web Hosting: This type of hosting is available in different types, including Shared Web Hosting, Reseller Web Hosting, Colocated Web Hosting, and more.

Selection of web hosting option can be made depending upon the website needs and the budget available in hand. However, the option for changing the web host or of upgrading the web hosting package is always available.

Web Hosting Considerations

Web hosting considerations help the website owners in deciding which type of web hosting is best suited as per the business requirements. This can be done by considering the findings made while estimating web hosting needs. This includes taking decisions on: amount of disk space, bandwidth, additional domains allowed, domain parking, e-mail hosting, round the clock technical support, 24X7 customer support and more. However, diligent care needs to be taken while selecting the best web hosting plan.

How to Estimate Hosting Needs of Your Website

How to determine the web hosting needs of a website is an important question that finds its place in the discussion between a website owner and the webmaster consulted. In order to estimate your web hosting needs you need to have a clear understanding of the features of a hosting plan and their functional specifications as per the business requirements.

Following points may help you to estimate your hosting needs with an ease.

·         Understanding Website Requirements: Websites use technologies, programming languages, scripts and in some cases databases as well for development. The web programmer should be able to work on the best technicalities possible. Each element used occupies some disk space. Thus, he needs to make a proper balance between the latest, economical and easy maintenance technologies at affordable prices.

·         Understanding Disk Space: Every website comprises of files occupying different amounts of disk space. There are text-based web pages that are lighter and need less space and there are heavy web pages infused with images. Disk space to load heavy pages with ease and convenience are comparatively more expensive.

·         Understanding Bandwidth: Every website consumes bandwidth on every action performed, either a download or an upload. As the website traffic increases, the actions on the webpage increases and hence bandwidth consumption increases. More the bandwidth more is the price of the hosting plan.

·         Understanding Hosting Types: There are mainly six types of hosting plans, shared hosting, virtual private server hosting, dedicated server hosting, cloud hosting, managed hosting, and collocation hosting. Choose what suits the best to your business needs and scope.

·         Understanding Hosting Plan: Based on the finalized budget and the requirements of your business, choose the best hosting plan.

Helpful Tips to Estimate Hosting Needs

·         Don’t jump into learning the technicalities yourself; a basic understanding is enough. Consult the web-programmer for specifics.

·         Try to make the website as light as possible, so that it occupies as much less disk space as possible.

·         Try to make the web pages as light as possible, so that they consume low bandwidth and is faster to load.

·         Check if the web hosting service provider supports the technologies and databases versions used.

·         Look for the webmasters who can suggest you with the best possible combination of the features discussed at affordable price structure.

·         Look for the service providers who provide the facility of upgrading on minimal or preferably no charges at all.

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Innovative Social Media Advertising Tools Useful for Entrepreneurs

If you run a business in the modern-day today, then social media and its various tools are something you should not do without. The power of social media is astounding and unless you are harnessing it and using it for your business growth and sustainability, you are losing out.

With so many social media sites out there, it can be tough to decide which tools to use for your business success. So here are some of the best ones you can choose:

Facebook Ads Manager 

With Facebook being one of the top social media networking sites at the moment, using its ad manager is the smartest thing to do. With millions of Facebook users out there, using it for your business is just good business sense. Advertising on it is really simple because Facebook makes it that way. There is even an app you can use for your advertising needs. There are great features you can use on the ad manager including tracking all your ads in one place, see how they are performing, changing your budget and so on.

Bit.ly 

At an age where visuals are everything, this tool can be really useful for your social media advertising. When you post a link to your business or landing page on social media, the long and windy URLs can prove to be unattractive. People can think twice about clicking on it for its lack of aesthetic appeal. That is where this little tool can come in handy by giving your target audience a clickable link that is small and dainty. It can also ensure that you never go over the character limit set for you and it keeps readers interested.

Qwaya 

This is a great tool if your business wants to put up quite a lot of ads in the coming months. It is also perfect if you would like to take control of your business ads yourself instead of paying someone to do it for you. It makes the whole process of putting up ads on social media easy and stress-free. This tool is wonderful because it comes with many features including the ability for you to schedule your ads and track them to see how they are performing.

Tweepi 

This is a smart little handy tool you can use to grow your Twitter following. The micro-blogging platform is very popular indeed and can be just the thing you need to grow your business. Getting followers can be tough so this tool with its ability to find people who may be interested in following you can prove to be very helpful. The best thing about this tool is that it helps you grow your followers in an organic manner so that they are actually interested in what you have to offer.

Most Important Aspects of Having a Successful Facebook Fan Page

Would you like to win Facebook fans in order to increase your following online? Then, having a Facebook fan page is certainly one of the best options. For professionals and business communities, this has turned out to be an integral part of their marketing campaigns and strategies.

However, the journey is not easy. Success cannot be reaped without efforts. Building a successful fan page is also not an easy task. 

It requires a lot of understanding and willingness - 

• Understanding of human tendency &
• Willingness to learn about the changing market scenario

Further to that, here are some crucial elements to help you create a successful fan page.

Aspects of a Successful Fan Page -

1. Connecting Multiple Social Platforms

Strong networking across multiple social platforms is the secret to a winning fan page. In such a case your brand website acts as a hub of connecting all platforms and building a large fan following. How many of you search for a fan page on Facebook?

2. Inviting Active Participation

Why do you think consumers should visit your page? You need to give them a relevant reason to join you and Like your fan following. Yes, it is very important to stay active with special offerings, schemes and contests so as to drive strong user engagement. People are savvy and knowledgeable, always looking out for something new and inspiring. If they know that your brand is offering free coupons, discounts or tempting deals, then they are sure to follow you and even promote your products and offerings.

3. Creating a Resource Page

It is very important to stay tuned with the changing demographics of Facebook so as to stay connected across multiple networks and global audience as well.  The changing demographics can help you reach more consumers beyond your targeted areas. However, they are all looking for added value and information that can be offered using a strong and active resource page. A complete hub of relevant information can help consumers build a stronger connection with the brand.

4. Share Frequently

Would you ever visit a fan page that stays blank for days? To visit a page, you need to have something to read or learn. If you make updates once a week or once a month then you are sure to lose existing fans rather than winning more following. Your timeline has to be active with regular status updates, videos and images. Furthermore, you also should have an eye on all notifications so as to ensure you respond promptly to all messages.

5. Targeted Facebook Fans for Sustained Results

Buy targeted Facebook fans in order to increase your following easily. Remember, more number of followers means more recognition and more business. Would a consumer interested in electronics be beneficial in promoting brand name dealing into plastics? Winning such consumers is a mere waste of effort. Hence, it is important to set your lines and make efforts to win target audience. Only such a fan following can offer you sustained results in promoting your brand and strengthening your network.