Know the Latest Trends in Facebook Marketing

Facebook, the largest social network, continues to set new benchmarks in terms of its reach and the marketing strategies it offers. Many new marketing trends come and go, but some stick around because they are more effective. Here are some of the latest Facebook marketing trends that have been creating big ripples.

1. Video Continues to Grow Bigger

Video has been the most effective form of content for some time and it continues to grow in terms of significance. Average Facebook users currently watch an average of over 100 million hours of video on a daily basis. And Facebook videos help generate over 135% of organic reach compared to images. 

·         Facebook Live: There is increased emphasis on Facebook Live for marketing. These videos have a more organic feel compared to other forms of videos on the social media site. It is also effective because it enables real-time interaction between publishers and target audience.

·         Facebook Stories: This is another popular trend in Facebook marketing, allowing brands to connect with their audience through short video or photo collections.

2. Augmented Reality & Virtual Reality

Facebook has provided Facebook Spaces and Camera Effects Platform to create new forms of interactions in the augmented and virtual reality domains. Some of the key aspects of Camera Effects Platform include:

·         Precise Location

·         Object Recognition

·         3D Effects

This platform can identify more than just faces. This has created vast branding potential. Facebook Spaces allows users to share a wide range of media live with each other. And this creates marketing opportunities for brands.

3. Chatbot Marketing

There are currently hundreds of thousands of active bots on Messenger every month. This form of marketing helps create an instant connection between customers and brands. Whilst customer service is the main purpose of this technology, it can also be used to create a direct connect with your customers.

4. Sophisticated Marketing Analytics

The social giant recently added Page interactions such as shares and post reactions within its omnichannel analytics. Brands can now find out if users commenting on their products in their Page post take the further step of viewing or buying the product from their app or site.

AI-based marketing insights provides the following benefits:

·         Monitoring fluctuations in purchases for different versions of app

·         Engagement within different cities

·         Build more effective advertising strategy for campaigns

·         Create Custom Facebook Analytics dashboard that can be shared across the team

5. Facebook Marketplace

Marketplace displays products and services based on users’ browsing history and interests. Whilst selling or advertising products is not yet allowed, it is expected that the social giant will open up the platform in the near future. Facebook has implemented many strategies to increase user engagement and presence on Marketplace.

6. Multiple-Product Dynamic Facebook Ads

This is another widely popular promotional trend on Facebook, currently. Brands can now reach their target audience based on their browsing history. The combination of dynamic ads and carousel format allows displaying a maximum of 20 images of the same product. The ads reach users who have demonstrated interest in a product on another website.

Let’s Explore the ‘O to Z’ of Digital Marketing Glossary

Digital marketing is a vast landscape with many new terms and terminologies coming up every day in the digital world. In order to stay attuned to the latest trends in digital marketing, it is imperative to have a complete access to digital marketing glossary. This not only enhances your knowledge base but also helps increase your customer base, improve your sales and overall return on investment.

In the previous series, our experienced team at Digital platter, a leading digital marketing consultant in Nagpur, had put across two series of the glossary, ‘A to F’ and ‘G to N’, and now we put forth the third series that comprises the glossary from ‘O to Z’.

·         Online Reputation Score: The acronym used widely is ORM and this defines your reputation and loyalty over the digital medium. Every visitor perceives individual conception about your brand through various different types of online interactions.

·         Outbound Link: A link to any web page placed outside that specific website.

·         Organic Search: An unpaid search that follows a natural process of web searching based on the relevance of the keyword.

·         Page Jacking: This is a web page theft and then placing the same copy on any other website.

·         Page Rank: Ranking of a web page based on various factors defined by Google Algorithms.

·         Pass-Along Rate: The percentage of people who just pass on a web page without spending the required time for reading or understanding the content

·         Permission Marketing: Digital marketing done after seeking customer’s consent.

·         Podcast: This is a series of video or audio files organized over the web for later use.

·         Pop-Under Ad: A piece of advertisement displayed behind the current window in a new window.

·         Pop-Up Ad: A piece of advertisement displayed in a new smaller window.

·         Quality Content: Content that displays the required information and delivers the desired message.

·         Quality Link: Link from any reliable or relevant source based on the keyword query.

·         Quality Score: This is the rating defined by Google Adwords to ensure the relevance and quality of specific keywords.

·         Reciprocal Links: These are links exchanged between two websites based on mutual agreement.

·         Return Days: These are the maximum number of days for which an affiliate can conveniently earn conversion commission.

·         Real-Time Marketing: This real time strategy facilitates to understand the relevant changing trends in response to the feedback received from the clients

·         Reinclusion: Re-introducing a penalized website to the virtual world of search engine indexing.

·         Repeat Visitor: A specific online visitor viewing a specific website repeatedly over a period of time.

·         Relevancy: Measure or estimate of the search engine results in accordance to the keyword query.

·         Robots.txt: This is a digital file placed in the root directory of the website to control, monitor, and restrict the actions of search engine spiders.

·         Sig File: This is a short piece of text placed at the end of any message to provide additional piece of information.

·         Skyscraper Ad: This is a digital advertisement taller than the dimensions of a vertical banner.

·         Social Networking: This is a networking of two or more people on different social media channels in order to create, build, and nurture the virtual world of online groups and web communities.

·         Splash Page: This branding page is placed before the website home page.

·         Stickiness: This is the amount of time a web user spends at a website over a specific given period.

·         Super Affiliate: An expert affiliate who beholds the credibility to generating appreciable affiliate marketing results.

·         Sandbox: A premium place for Google to store all the new websites and monitor their ranking and relevancy.

·         Surround Session: This is a sequence of advertising designed in a way that the visitor automatically receives the advertisement throughout the time he or she stays at the website.

·         Spider: This is a digital creature that crawls the web to index website and update all the information.

·         Text Ad: These are advertisements that are displayed using links over the text.

·         Title Tag: These are HTML tags to define the top line or the headline of the web page.

·         Trick Banner: These are pieces of advertisement that tricks web readers to click the advertisement.

·         Two Tier Affiliate Program: This is an affiliate program where the affiliate earns from two ends, one by conversion commission and the other by conversions of their referral webmasters.

·         Under-delivery: Less conversions, impressions, and visitors compared to what was committed for a specific period of time.

·         Vertical Banner: Advertising banner with the width and height dimension of 120 pixels and 240 pixels respectively.

·         Viral Marketing: An exciting channel of marketing that empowers people to pass on the received message to their groups, communities, and various other channels.

·         Vlog : This is a video content blog.

·         White Hat SEO: White Hat SEO is an ethical way of search engine optimization that goes in line with the Google Algorithms.

·         Widget: These are digital applications performing specific functions used on web pages.

·         XML: This is a markup computer language used for decoding various documents in readable formats. The coding is such that both humans and machines can get easy access and readability of the content.

Dictionary of Digital Marketing Acronyms - Know the ‘L to Z’

Digital marketing is a pool of various terms, techniques, jargon, buzzwords, and acronyms. In the previous part of ‘Digital Marketing Acronyms’ we have learnt the ‘A to K’ of these acronyms. Now we will continue with ‘L to Z’ and get more insight into a meaningful glossary of web marketing.

·         LB: This is an acronym for ‘Link Building’ that is an effective SEO technique by increasing the number and quality of inbound links to a specific web page.

·         LPO: This is an acronym for ‘Landing Page Optimization’. It is a process of optimizing each element of the landing page.

·         MTO: This is an acronym for ‘Meta Tags Optimization’ that defines the process of optimizing the meta tags available in the back-end source of web pages.

·         NAP: This is an acronym for ‘Name, Address, Phone Number’. It is important to keep the NAP data updated for increased search listing and better ranking on search engines.

·         NSEO: This is an acronym for ‘Negative SEO’ that defines unethical and black hat SEO techniques to get search engine ranking.

·         OBL: This is an acronym for ‘Outbound Links’ that take you to web pages of other websites.

·         ORM: This is an acronym for ‘Online Reputation Management’ that defines the process of introducing various strategies and techniques to create a web presence based on customer perception.

·         PPC: This is an acronym for ‘Pay Per Click’ defined as an effective online advertising and marketing strategy where the payment is based on qualifying clicks.

·         PPL: This is an acronym for ‘Pay Per Lead’ defined as an effective web marketing strategy where the payment is based on leads clicked by the viewer.

·         PPS: This is an acronym for ‘Pay Per Sales’ defined as an effective web marketing technique where payment model works on the system of qualifying sales.

·         PFI: This is an acronym for ‘Pay For Inclusion’ that entitles a predetermined amount or fee for inclusion in a specific directory, website, or search engine.

·         PFP: This is an acronym for ‘Pay For Performance’ that defines the process of calculating the affiliate payment based on sales or predefined performance measures.

·         PHP: This is an acronym for ‘PHP Hypertext Pre-processor’ that defines a scripting computer language used for designing web pages.

·         RSS: This is an acronym for ‘Really Simple Syndication’ that is a feed through which you can directly get any business news or update to your desktop.

·         RON: This is an acronym for ‘Run of Network’ that defines an advertisement buying option with a feature to display an ad on any web page of the target network.

·         ROS: This is an acronym for ‘Run of Site’ that defines an advertisement buying option with a feature to display an ad anywhere on the target website.

·         SOV: This is an acronym for ‘Share of Voice’ that defines a unique form of web calculation based on the viewing percentage of a specific advertisement in comparison to other advertisers promoting the same line of product or service.

·         SEW: This is an acronym for ‘Search Engine Watch’ that defines a tool used for learning and understanding various search engines, web marketing techniques, and rankings.

·         SNS: This is an acronym for ‘Social Networking Service’ that defines a process of connecting socially through various online platforms.

·         SMX: This is an acronym for ‘Search Macro Expansion’ that defines a macro language used for designing web pages.

·         URL: This is the most common acronym we all use that defines ‘Uniform Resource Locator’. This is a unique address of every web page that when typed on the search bar directs to the particular web page.

·         UGC: This is an acronym for ‘User Generated Content’ that defines all the content created or designed, and published by web users.

·         UX: This is an acronym for ‘User Experience’ that defines the experience of online customers while browsing a specific website, web page, or any computer application.

·         VTC: This is an acronym for ‘View Through Click’ that defines a process of measuring the effectiveness and fruitfulness of your web advertisement campaign.

·         WAP: This is an acronym for ‘Wireless Application Protocol’ that is used for accessing wireless data through most available mobile networks.

·         WAN: This is an acronym for ‘Wide-Area Network’ that defines a vast collection of various computers connected to a single network in a specific geographical area.

·         YT: This is an acronym for ‘YouTube’ that defines a huge platform for publishing and sharing videosfor increased prospects and better growth.

Our team at Digital Platter, a leading digital marketing agency in Nagpur, has made all possible efforts to explore the vastness of the industry and bring forth all possible acronyms to your notice and understanding. However, if we have missed out on anything, do help us update the list and make it complete putting your comment in the comment section. However, the entry of new terms and acronyms are sure to be visible with constantly approaching innovations in the field of digital marketing.