Dictionary of Digital Marketing Acronyms - Know the ‘L to Z’

Digital marketing is a pool of various terms, techniques, jargon, buzzwords, and acronyms. In the previous part of ‘Digital Marketing Acronyms’ we have learnt the ‘A to K’ of these acronyms. Now we will continue with ‘L to Z’ and get more insight into a meaningful glossary of web marketing.

·         LB: This is an acronym for ‘Link Building’ that is an effective SEO technique by increasing the number and quality of inbound links to a specific web page.

·         LPO: This is an acronym for ‘Landing Page Optimization’. It is a process of optimizing each element of the landing page.

·         MTO: This is an acronym for ‘Meta Tags Optimization’ that defines the process of optimizing the meta tags available in the back-end source of web pages.

·         NAP: This is an acronym for ‘Name, Address, Phone Number’. It is important to keep the NAP data updated for increased search listing and better ranking on search engines.

·         NSEO: This is an acronym for ‘Negative SEO’ that defines unethical and black hat SEO techniques to get search engine ranking.

·         OBL: This is an acronym for ‘Outbound Links’ that take you to web pages of other websites.

·         ORM: This is an acronym for ‘Online Reputation Management’ that defines the process of introducing various strategies and techniques to create a web presence based on customer perception.

·         PPC: This is an acronym for ‘Pay Per Click’ defined as an effective online advertising and marketing strategy where the payment is based on qualifying clicks.

·         PPL: This is an acronym for ‘Pay Per Lead’ defined as an effective web marketing strategy where the payment is based on leads clicked by the viewer.

·         PPS: This is an acronym for ‘Pay Per Sales’ defined as an effective web marketing technique where payment model works on the system of qualifying sales.

·         PFI: This is an acronym for ‘Pay For Inclusion’ that entitles a predetermined amount or fee for inclusion in a specific directory, website, or search engine.

·         PFP: This is an acronym for ‘Pay For Performance’ that defines the process of calculating the affiliate payment based on sales or predefined performance measures.

·         PHP: This is an acronym for ‘PHP Hypertext Pre-processor’ that defines a scripting computer language used for designing web pages.

·         RSS: This is an acronym for ‘Really Simple Syndication’ that is a feed through which you can directly get any business news or update to your desktop.

·         RON: This is an acronym for ‘Run of Network’ that defines an advertisement buying option with a feature to display an ad on any web page of the target network.

·         ROS: This is an acronym for ‘Run of Site’ that defines an advertisement buying option with a feature to display an ad anywhere on the target website.

·         SOV: This is an acronym for ‘Share of Voice’ that defines a unique form of web calculation based on the viewing percentage of a specific advertisement in comparison to other advertisers promoting the same line of product or service.

·         SEW: This is an acronym for ‘Search Engine Watch’ that defines a tool used for learning and understanding various search engines, web marketing techniques, and rankings.

·         SNS: This is an acronym for ‘Social Networking Service’ that defines a process of connecting socially through various online platforms.

·         SMX: This is an acronym for ‘Search Macro Expansion’ that defines a macro language used for designing web pages.

·         URL: This is the most common acronym we all use that defines ‘Uniform Resource Locator’. This is a unique address of every web page that when typed on the search bar directs to the particular web page.

·         UGC: This is an acronym for ‘User Generated Content’ that defines all the content created or designed, and published by web users.

·         UX: This is an acronym for ‘User Experience’ that defines the experience of online customers while browsing a specific website, web page, or any computer application.

·         VTC: This is an acronym for ‘View Through Click’ that defines a process of measuring the effectiveness and fruitfulness of your web advertisement campaign.

·         WAP: This is an acronym for ‘Wireless Application Protocol’ that is used for accessing wireless data through most available mobile networks.

·         WAN: This is an acronym for ‘Wide-Area Network’ that defines a vast collection of various computers connected to a single network in a specific geographical area.

·         YT: This is an acronym for ‘YouTube’ that defines a huge platform for publishing and sharing videosfor increased prospects and better growth.

Our team at Digital Platter, a leading digital marketing agency in Nagpur, has made all possible efforts to explore the vastness of the industry and bring forth all possible acronyms to your notice and understanding. However, if we have missed out on anything, do help us update the list and make it complete putting your comment in the comment section. However, the entry of new terms and acronyms are sure to be visible with constantly approaching innovations in the field of digital marketing.  

Get to Know the Digital Marketing Acronyms – Know the ‘A to K’

Digital marketing is a vast landscape with countless terms and acronyms that defines the essence, functionalities, and structure of the marketing over the web. As and when technologies are advancing, new terms, new jargons, and of course, new acronyms are coming into notice. However, most of them are confusing with a hidden term.

For your understanding, our professional team at Digital Platter, a digital marketing consultant in Nagpur, has collaboratively listed the common acronyms often used by digital marketers. As the list is long, we have divided the article into two parts, the ‘A to K’ acronyms of digital marketing and then ‘L to Z’.

·         Alt Text: The acronym defines ‘Alternative Text’ that enables search engines to crawl the images.

·         API: The acronym defines ‘Application Program Interface’ and is known to be the building blocks for designing a software application.

·         B2B: The acronym defines ‘Business to Business’ and deals into selling products or services from one business to another.

·         B2C: The acronym defines ‘Business to Customer’ and deals into selling of products or services to the end users.

·         CPA: The acronym defines ‘Cost Per Acquisition’ that states the amount the advertiser pays for every conversion.

·         CPC: The acronym defines ‘Cost Per Click’ that states the amount the advertiser pays for every click.

·         CPL: The acronym defines ‘Cost Per Lead’ that states the amount the advertiser pays for every generated lead.

·         CRO: The acronym defines Conversion Rate Optimization that defines the rate at which visitors convert their browsing actions into purchasing plans while becoming a customer.

·         CPM: The acronym defines ‘Cost Per Thousand Impressions’ that states the actual price of every 1000 impressions on any piece of advertising.

·         DMP: The acronym defines ‘Data management Platform’ and is a unified platform that works to collect, analyze, and validate all online data.

·         DNS: The acronym defines ‘Domain Name System’ and works as a centralized phone book that stores all the information of a specific computer.

·         DR: The acronym defines ‘Direct Response’ and is a marketing strategy that evokes customers to take immediate action.

·         EPC: The acronym defines ‘Earnings per Click’ and is an estimate of the number of clicks over a period of time and earnings made in the same period.

·         EPM: The acronym defines ‘Earnings per Thousand’ that is an estimate of the earnings made for thousand clicks.

·         FTP: The acronym defines ‘File Transfer Protocol’ that works to transfer files between different computers and other digital devices.  

·         GAP: The acronym defines ‘Google Advertising Professional’ that is an adword program to analyze the identity of proficient Adwords marketers.

·         GSC: The acronym defines ‘Google Search Console’

·         HTML: The acronym defines ‘Hypertext Markup Language’ that is a set of symbols or the language of the computer that dictates the web browsers how to display any piece of content over the digital medium.

·         IM: The acronym defines ‘Internet Marketing’ that is digital marketing all about.

·         IBL: The acronym defines ‘Inbound Links’ that are redirected to a specific website from any external resource.

·         IP: The acronym defines ‘Internet Protocol’ and is a set of rules and regulation that controls the functioning of the internet on a specific computer or a laptop.

·         ISP: The acronym defines ‘Internet Service Provider’, a company that provides internet services.

·         KPI: The acronym defines ‘Key Performance Indicator’ that works as a quality valueto analyze the performance of digital marketing trends to enhance the value of a specific business.

Let us take a break at this point and continue further with other acronyms starting from ‘L’ in the next article conceptualized and written by Digital Platter.

Top 9 E-commerce Strategies to Beat Your Competitors

When it comes to promoting and running your ecommerce business, you have to constantly keep studying your consumers and the competition. You have to regularly come up with innovative ideas to get ahead of your competitors. E Commerce is a different kind of business compared to the traditional setup. It requires effective strategies to get ahead, such as -

1. Creating a Mobile Responsive Site

Surveys show that 90% of consumers are likely to purchase from a vendor if the mobile ecommerce experience is excellent. Chances are that most of your competition has already invested in a mobile responsive website. Taking this step should help you get at par with them, at least. Among other benefits, it also helps boost your search engine rankings.

Last but not the least, the most important aspect of this is Google’s Mobile First Index Update rolled out in 2018. The update has given the prime importance to the mobile version of your website, it will determine the website rankings.

2. Have a Mobile Ecommerce App

A mobile ecommerce app makes it even simpler and faster for your target audience to make purchase from you. This is where you can gain competitive edge because most ecommerce players aren’t likely to have already built an app. There are many advantages of having an app:

·         Reduced friction

·         Improved conversion ratios

·         Streamlined buying experience

It is recommended to include a CRM component and new product-release notifications within the app.

3. Study Your Competition

It is important to study and understand your competitors’ strengths and weaknesses to gain an edge over them. Remember, every competitor is going to have a weakness. Find these weaknesses and determine how you can use them to your advantage. Find their strengths and try to match them.

4. Build Loyalty Reward Programs

Your focus as an ecommerce business is not just to find new customers. You should also focus on keeping your existing customers and keep bringing them back for more business. This is where the quality of your loyalty program will determine your success in retaining your clients.

·         Rewards help enhance trust among customers

·         The program prevents customers from searching for other ecommerce stores

·         Rewards make them feel important

·         You can offer additional discounts, coupons, and quality services as rewards

5. Establish Your Social Media Presence

Make sure to build your business’ social media presence and maintain it by keeping in regular touch with your audience. Most of your competition is likely to have business profiles on various Social Media Platforms, such as Facebook, Twitter and Instagram. The key to gain an edge is to maintain consistency and continuity.

·         Build a social media calendar and post regularly

·         Share your products, latest blogs, industry news, and offers on your social media profiles

·         Interact with your audience without any time gaps

·         Reach out to target audience on relevant groups and communities

6. Check Site Analytics & Adapt Marketing Strategies

Use analytics tools to study the impact of your current marketing campaigns. Make changes to your marketing strategies based on the findings. Study user behavior and adapt your strategies accordingly. Make changes to your offers and processes to satisfy your customers’ expectations and demands.

7. Reach the Global Marketplace

It is highly likely that most of your competitors target a specific marketplace. You can get ahead and boost your sales by targeting the global marketplace. It is going to require you to study about the local taxes, shipping requirements, and customs, but all that effort is certainly going to pay off in terms of more sales.

8. Offer Unique Benefits

While there will be many benefits which have to be similar to what your competition offers, there are certain benefits that should be unique to your ecommerce business. Find out what offerings can make your business stand out.

·         Best customer service

·         There can be more personalization in your customer service and user experience

·         Customized shopping experience can allow your customers to place custom orders based on their requirements.

Make sure to know what benefits your competitors are offering and create experiences better than that.

9. Special Offers

While free shipping is an expected benefit from ecommerce businesses, you should use customer behavior and purchase history to create unique offers. Such offers should help keep your brand in their mind and increase your brand’s relevance. Use CRM software to study prospects and customers to convert more of them and generate repeat business.

We at Digital Platter work dedicatedly as a digital marketing agency in Nagpur to fulfill all your web marketing and e commerce aspirations. We help you implement the aforementioned 9 e-commerce strategies to help you beat your competitors.