Get to Know the Digital Marketing Acronyms – Know the ‘A to K’

Digital marketing is a vast landscape with countless terms and acronyms that defines the essence, functionalities, and structure of the marketing over the web. As and when technologies are advancing, new terms, new jargons, and of course, new acronyms are coming into notice. However, most of them are confusing with a hidden term.

For your understanding, our professional team at Digital Platter, a digital marketing consultant in Nagpur, has collaboratively listed the common acronyms often used by digital marketers. As the list is long, we have divided the article into two parts, the ‘A to K’ acronyms of digital marketing and then ‘L to Z’.

·         Alt Text: The acronym defines ‘Alternative Text’ that enables search engines to crawl the images.

·         API: The acronym defines ‘Application Program Interface’ and is known to be the building blocks for designing a software application.

·         B2B: The acronym defines ‘Business to Business’ and deals into selling products or services from one business to another.

·         B2C: The acronym defines ‘Business to Customer’ and deals into selling of products or services to the end users.

·         CPA: The acronym defines ‘Cost Per Acquisition’ that states the amount the advertiser pays for every conversion.

·         CPC: The acronym defines ‘Cost Per Click’ that states the amount the advertiser pays for every click.

·         CPL: The acronym defines ‘Cost Per Lead’ that states the amount the advertiser pays for every generated lead.

·         CRO: The acronym defines Conversion Rate Optimization that defines the rate at which visitors convert their browsing actions into purchasing plans while becoming a customer.

·         CPM: The acronym defines ‘Cost Per Thousand Impressions’ that states the actual price of every 1000 impressions on any piece of advertising.

·         DMP: The acronym defines ‘Data management Platform’ and is a unified platform that works to collect, analyze, and validate all online data.

·         DNS: The acronym defines ‘Domain Name System’ and works as a centralized phone book that stores all the information of a specific computer.

·         DR: The acronym defines ‘Direct Response’ and is a marketing strategy that evokes customers to take immediate action.

·         EPC: The acronym defines ‘Earnings per Click’ and is an estimate of the number of clicks over a period of time and earnings made in the same period.

·         EPM: The acronym defines ‘Earnings per Thousand’ that is an estimate of the earnings made for thousand clicks.

·         FTP: The acronym defines ‘File Transfer Protocol’ that works to transfer files between different computers and other digital devices.  

·         GAP: The acronym defines ‘Google Advertising Professional’ that is an adword program to analyze the identity of proficient Adwords marketers.

·         GSC: The acronym defines ‘Google Search Console’

·         HTML: The acronym defines ‘Hypertext Markup Language’ that is a set of symbols or the language of the computer that dictates the web browsers how to display any piece of content over the digital medium.

·         IM: The acronym defines ‘Internet Marketing’ that is digital marketing all about.

·         IBL: The acronym defines ‘Inbound Links’ that are redirected to a specific website from any external resource.

·         IP: The acronym defines ‘Internet Protocol’ and is a set of rules and regulation that controls the functioning of the internet on a specific computer or a laptop.

·         ISP: The acronym defines ‘Internet Service Provider’, a company that provides internet services.

·         KPI: The acronym defines ‘Key Performance Indicator’ that works as a quality valueto analyze the performance of digital marketing trends to enhance the value of a specific business.

Let us take a break at this point and continue further with other acronyms starting from ‘L’ in the next article conceptualized and written by Digital Platter.

How Pinterest is Useful for Promoting Business

Pinterest that binds its users through images is a social networking website. It is primarily an online Pin board that consists of pictures pinned together relating to a particular theme or subject. The people using this website can view pictures pinned by other users and can also re-pin them on their profile and share them with their connections on Pinterest.

Pinterest has gained huge popularity among people since its launch in the year 2010. It is among the fastest developing social media platforms which is quite easy to operate and understand. It has been able to reach millions of people within much less time than the other social networking websites. Therefore, many businesses and brands are looking at it to market their products.

Role of Pinterest in Promoting Business

There are a number of ways in which Pinterest helps business people to market their products online and attract a lot of audience in no time. Here are some of the methods that prove to be helpful:

• Pinterest, being a social platform, really works best in strengthening communication amongst people. The business people who are trying to promote their businesses online can easily do so by chatting with people via pinterest and gather more audience. This website provides a great platform for the entrepreneurs to flourish their business connections.
• The people who wish to promote their business through pinterest can make creative and informative boards on this website to attract more people. They can create different kinds of boards on this website like they can make one with pictures of the products they make or their customers or employees. The boards the entrepreneurs will make will depict their business and hence draw in the interested people.
• The business folks can also utilize pinterest to increase traffic on their main website. All they have to do is make certain fun and informative board and insert the links to their official website. The people who see the boards and feel drawn to them can click on the links to reach the main website. This is definitely a great and simple method to divert traffic to the main website.

Tips to Remember While Promoting On Pinterest

Business people must keep in mind to involve their customers in their pin boards. It is through their involvement and feedback's will the entrepreneur understand their needs and work accordingly. Promoting the brand or business through pinterest is surely a great idea as it has definite branding possibilities. Some of the helpful tips for promoting your business on Pinterest are:

·         If you are selling products, create a virtual catalogue and share your own products within respective categories

·         If you are selling services, pin samples of your work along with visually appealing resumes

·         Optimize your keywords and put in the best of SEO efforts by creating backlinks,keyword oriented descriptions, and sharing pins on social media platforms

·         Optimize your pins with all the relevant keywords, best of SEO friendly descriptions, and hashtags

·         Your pins, infographics, ppt, boards, or written pieces of content - keep all next to perfect

·         Engage with other Pinterest users and try building your own community

·         Stay active and keep an eye on the growth track while constantly analyzing your results

·         Integrate your Pinterest feed into your business website to attain increased brand exposure

With abundance of benefits by Pinterest, businesses these days have started using this social media platform as a viable marketing tool with a spectrum of innovative marketing strategies and promotional campaigns.

Spot the Differences between Organic Ranking and Inorganic Ranking

Search Engines like Google, Yahoo, Bing, Facebook give maximum visibility to businesses if they optimize their online presence with right Search Engine Optimization (SEO) techniques. By making your website more identifiable online Search Engine Optimization plays a crucial role in driving increased traffic to your website.

To have a better understanding on -

• How your website is identified when someone searches it?
• How it gets ranking among your competitors website when your target audience searches for the services or products you deal into?

here is an important classification of SEO - Organic SEO and Inorganic SEO. Both have their distinctive characteristics, advantages and disadvantages. To impart a clear knowledge of these two types of SEO, Digital Platter, a renowned digital agency in Nagpur, India have come up with a small guide to spot the differences between organic and inorganic ranking.

What is Organic SEO?

Organic ranking is a natural and ethical way of gaining first page search ranking. In the process, the digital marketing professional responsible for managing and promoting the SEO activities of your company put in all hard work and efforts to secure high rank on SERP without any payment made for search engine placement or positioning.

What are the methods to get Organic Results?

Numerous methods can help you get natural listing. Some of the most common methods include:

·         White Hat SEO

·        Analyzing the best keywords and using them at optimum level

·        Optimizing all pieces of your content including images, videos, website URL and written content

·       Infusing meta tags in the file source page

What are the Benefits of Organic SEO?

Organic SEO is the most dependable and trustworthy type with the following advantages:

·         An inexpensive method of ranking

·         Long lasting visibility on search engine pages

·         No extra amount of penny required for placement on search engine

·         Attracts majority of the search traffic

What are the Drawbacks of Organic SEO?

Organic ranking is always beneficial in the end, but  You need to -

·        Be patient as the results are slow and unpredictable

·        Put good amount of efforts as the processes is tedious and lengthy

What is Inorganic SEO?

Inorganic SEO is paid initiative to be visible in search engine ranking. For all those who aspire to gain quick results and do not mind shedding down their pockets, inorganic SEO works the best.

What are the methods to get Inorganic Results?

Some of the common methods to get inorganic search engine ranking are:

·         Pay Per Click Advertising

·         Cost Per Click Advertising

·         Banner Advertisements

·         Classifieds

·         Cost Per Acquisition

·         Email Marketing

·         Affiliate Marketing

What are the Benefits of Inorganic SEO?

Inorganic SEO has the following advantages:

·         Quick ranking on first page

·         So more visibility

·         Maximum traffic within shortest possible time

·         Ideal SEO option to reach to the customers and push brand awareness

What are the Drawbacks of Inorganic SEO?

The drawbacks of inorganic search engine optimization include:

·         Expensive mode of ranking

·         Short-term results

Organic or Inorganic - Which Is Better?

There is no proven truth or printed answer to this question because both the types have their own sets of advantages and disadvantages. However, if you are a start-up or running a small business, then organic ranking is the most viable option as your digital marketing campaign. Organic way will need low investment that will go a long way in helping you create a web presence and gradually build your brand. Further to make a wise judgment of the preferred mode, you need to analyze your marketing budget and marketing goals while knowing your competitors and your target demographic.

Moreover, you can design your own SEO campaign or allow your digital marketing partner to create the campaign for you with a perfect synchronization of both the strategies. Both Organic and Inorganic SEO together can bring your winning results with maximum return on your marketing investment.