Search Engines like Google, Yahoo, Bing, Facebook give maximum visibility to businesses if they optimize their online presence with right Search Engine Optimization (SEO) techniques. By making your website more identifiable online Search Engine Optimization plays a crucial role in driving increased traffic to your website.
To have a better understanding on -
- How your website is identified when someone searches it?
- How it gets ranking among your competitors website when your target audience searches for the services or products you deal into?
here is an important classification of SEO - Organic SEO and Inorganic SEO. Both have their distinctive characteristics, advantages and disadvantages. To impart a clear knowledge of these two types of SEO, Digital Platter, a renowned digital agency in Nagpur, India have come up with a small guide to spot the differences between organic and inorganic ranking.
What is Organic SEO?
Organic ranking is a natural and ethical way of gaining first page search ranking. In the process, the digital marketing professional responsible for managing and promoting the SEO activities of your company put in all hard work and efforts to secure high rank on SERP without any payment made for search engine placement or positioning.
What are the methods to get Organic Results?
Numerous methods can help you get natural listing. Some of the most common methods include:
· White Hat SEO
· Analyzing the best keywords and using them at optimum level
· Optimizing all pieces of your content including images, videos, website URL and written content
· Infusing meta tags in the file source page
What are the Benefits of Organic SEO?
Organic SEO is the most dependable and trustworthy type with the following advantages:
· An inexpensive method of ranking
· Long lasting visibility on search engine pages
· No extra amount of penny required for placement on search engine
· Attracts majority of the search traffic
What are the Drawbacks of Organic SEO?
Organic ranking is always beneficial in the end, but You need to -
· Be patient as the results are slow and unpredictable
· Put good amount of efforts as the processes is tedious and lengthy
What is Inorganic SEO?
Inorganic SEO is paid initiative to be visible in search engine ranking. For all those who aspire to gain quick results and do not mind shedding down their pockets, inorganic SEO works the best.
What are the methods to get Inorganic Results?
Some of the common methods to get inorganic search engine ranking are:
· Pay Per Click Advertising
· Cost Per Click Advertising
· Banner Advertisements
· Classifieds
· Cost Per Acquisition
· Email Marketing
· Affiliate Marketing
What are the Benefits of Inorganic SEO?
Inorganic SEO has the following advantages:
· Quick ranking on first page
· So more visibility
· Maximum traffic within shortest possible time
· Ideal SEO option to reach to the customers and push brand awareness
What are the Drawbacks of Inorganic SEO?
The drawbacks of inorganic search engine optimization include:
· Expensive mode of ranking
· Short-term results
Organic or Inorganic - Which Is Better?
There is no proven truth or printed answer to this question because both the types have their own sets of advantages and disadvantages. However, if you are a start-up or running a small business, then organic ranking is the most viable option as your digital marketing campaign. Organic way will need low investment that will go a long way in helping you create a web presence and gradually build your brand. Further to make a wise judgment of the preferred mode, you need to analyze your marketing budget and marketing goals while knowing your competitors and your target demographic.
Moreover, you can design your own SEO campaign or allow your digital marketing partner to create the campaign for you with a perfect synchronization of both the strategies. Both Organic and Inorganic SEO together can bring your winning results with maximum return on your marketing investment.
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