Go Through the Digital Marketing Dictionary – The Glossary of A to F

Digital marketing is an online marketing technique through means of various digital channels and electronic media. Over the years, web marketing has surpassed the essence of traditional marketing and has carved its benchmark in the business world with limitless marketing and advertising potential.

Digital Platter team working passionately as a digital marketing company in Nagpur has formed the glossary of internet marketing terminologies so that all those who are new to the industry can get easy access to understanding the Digital Marketing jargon's.

For those who are into the market but are still unaware of few terminologies, we have the best listing of vocabulary for you. However, to keep the reading precise and more expressive we have divided the dictionary into three parts – A to F, G to N, and O to Z. In this article, let’s have an insight into the glossary of A to F.

• AdSense: This is a web-marketing program that allows displaying various Google advertisements on different websites and in turn earning maximum.
• Algorithm: Google defines some rules and guidelines for publishing various types of content online. These guidelines and the results that display on all your searches are known as algorithms.
• Anchor Text: You use this text for instilling a hyperlink in a specific piece of content for promotional purposes.
• Adwords: This technology works to facilitate pay per click advertising on Google. These are popularly known as Google AdWords, that works a strong platform for advertisement on Google Search Engine.
• Alexa: This tool counts the number of visitors hitting a specific website and then providing an appropriate rank to the website.
• Ad Extension: All the additional information displayed as extensions of an advertisement of Google Adwords are known as ad extensions. This includes sitelinks, pricing, reviews, and app downloads.
• Ad Manager Account: This is an account where all the advertisements are run on the Facebook.
• Ad Network: This is a network of various different digital channels where advertisements are published.
• Average Position: This metric helps to know and understand the average position of any specific advertisement on Google.
• Above the fold: The specific section of any web page that the viewer can see without scrolling.
• Affiliate Marketing: This is a system of revenue sharing between the merchants and the publishers for placing advertisement. The revenue is a pure judgment of performance measures.
• Animated GIF: This is a series of static images displayed as animation through rotation and motions.
• Autoresponder: This email communication sends across an automatic form to revert to any email.
• Backlink: This is a link placed on an anchor text and directs you to another website or blog as a medium to generate maximum traffic.
• Bounce Rate: This is a percentage of a visitor’s action who leaves your website or blog without any further connection o r without any form of lead generation or sales conversions. Bounce can be of two types, hard bounce and soft bounce. Hard bounce defines undelivered mails due to wrong email address and soft bounce is the undelivered mail because of the receiver’s inbox is full.
• Black Hat SEO: This is an unethical means of search engine optimization.
• Bitly: This latest innovation in the industry works to shorten the URL of the link and in turn provides analytical insights.
• Banner ad: This is a graphical form of web advertisement on various digital channels.
• Banner Blindness: This defines viewer’s tendency to ignore graphical form of advertisements that contain all the relevant information they hunting for.
• Banner Exchange: This is a network where two or more sites agree on a common purpose to publish each other’s advertisement and exchange for credits.
• Barter: This is a process of converting any goods or services without the involvement of any monetary transaction.
• Beyond the Banner: This includes banner advertisements in GIF and JPEG formats.
• Bread Crumbs: This is a navigation link that is placed at the top of any webpage to help the viewer exactly understand which page he or she is viewing. For example, Home > About Us > Mission
• Button ad: This is a small button size graphical advertisement on a web page.
• Caching: This is a storage system created at the back end where all the web files are stored for easy and quick use in future.
• Contextual Advertising: This is a simple method of advertisement done through various forms of content.
• Canonical: This is a small piece of code used with the HTML of a web-page to state whether the content on a web page is original or duplicate.
• Crawler: Every search engine has its own distinctive crawler that scans the websites for new content and works to analyze the potential of a website in terms of ranking.
• Dashboard: Dashboard is a web page that mainly displays all the data and metrics of a website performance or a marketing campaign. The page extracts data for all possible and connected sources to create and maintain the data sheet in the best possible manner.
• Display Ads: These are images, videos, flash, and audio files that are displayed as advertisements on any display network.
• Display Network: Display network is a network of all those websites and applications that cater to displaying advertisements on their pages.
• Data Studio: This is a free tool assigned by Google to create custom reports with the data extracted from marketing services of Google and all other networking sources.
• Dedicated Hosting: This is a hosting option with an entire server dedicated to a specific website.
• Deep Linking: This linking option links a web page that is other than the home page.
• Description Tag: This is an HTML tag displayed on the back end of a web page to provide a keyword integrated description for a search engine.
• E commerce: The term caters to electronic commerce for all businesses that perform their business online.
• Email Automation: This is a computerized system used to send automatic mails in response to specific triggers.
• Email Marketing: Email marketing is a way of digital marketing where emails are used for lead generation and sale conversions.
• Featured Snippet: This is the basic information that Google displays on the search results after extracting some essential piece of content from the content.
• Favicon: This is a small icon used to identify a bookmark on the search engine
• Frames: A web page is divided at the stage of designing and structuring in these parts.

A Fundamental Guide to Affiliate Marketing

Affiliate marketing is the most profitable digital marketing strategy to earn maximum traffic and
generate sales. The strategy works using referrals wherein you refer any online product to a
specific person and when the person buys the product on your recommendation, you receive a
commission. It can even tag the process as a simple marketing arrangement that undergoes four stages:
Joining an affiliate program
Picking up the right product for promotion
Sharing of the links through various digital channels like Facebook, Blogs, Social Media, YouTube
and so more
Customer clicking on the link and buying the product
Earning of the commission of recommendation

Let us get deeper into knowing and understanding this concept of online marketing.

Growth Statistics of Affiliate Marketing
a. More than 84% of publishers and about 81% of brands are associated with this type of digital marketing.
b. The average rate of increase in every annul is about 10%. It is further expected to rise with the
increasing advancements in technology.
c. When it comes to combining the total revenue from digital channels, affiliate marketing alone
contributes to about 15%.
d. The Indian sector is expected to rise to about 837 million dollars by the year 2025.
Cities like Delhi, Mumbai, Hyderabad, Kolkata, and even Nagpur are experiencing a huge surge.
Nagpur on the verge of becoming a metro city is gradually experiencing a dramatic change in industry
with new digital marketing companies coming up. These companies are offering services concerning
Google Advertising, Facebook advertising, and all other programs of internet marketing.

Key Components of Affiliate Program

The key components or the essentials of an affiliate program include:
a. Seller: One who is responsible to provide the publisher a specific link for promoting the brand’s
services or products.
b. AM Network: Affiliate marketing serves as a networking channel between the merchants and
the publishers.
c. Affiliate: One who reviews the posted products or services while analyzing its significance and
then works on the published links.
d. Consumer: One who finally puts into consideration the reviews of the products or services and
then steps ahead with making the purchase by clicking the affiliate link.

Best Affiliate Networks

Some of the most promising affiliate networks include:
ShareAsale
Commission junction
Impact Radius
Amazon Associates
Click Bank

Becoming a Successful Affiliate Marketer

There are some considerate steps to follow in order to become a successful affiliate marketer. These steps include:
Choose a product that is of interest to the end user or the prospective consumer.
Choose any successful digital channel to promote affiliate
Create a successful content strategy with quality piece of content
Try building your own landscape of audience
Get to catch hold of the right marketing companies that provide affiliate programs

To get the best deal in affiliate programming, Digital Platter offers the best of web and digital services.
It is a renowned digital marketing consultant in Nagpur equipped with a team of trained and
experienced designers, web developers, programmers, and writers.  These internet-marketing
professionals harmoniously define the strength of Digital Platter.

Revealing the Benefits of Digital Marketing

Talking about the enormous benefits of digital marketing...but what exactly is digital marketing?
Just another buzzword in the English Dictionary? Or an advanced form of traditional marketing?
Take a step above...and ‘Yes’, it is certainly an advanced form of traditional marketing that has
revolutionized in a way that everything had become digitized. The concept of marketing remains
the same that defines the process of advertising and promoting your products and services while
reaching the targeted customers. The same concept has been digitized and all the marketing efforts
have come on various digital channels defining digital marketing as a process of marketing or
advertising products or services with digital technologies and the Internet.

Now switching over to the benefits, the term ‘Internet’ itself defines the key importance. Let us
understand how?

Think of one hour without an internet. In this scenario, internet does not only cater to working on
desktops and laptops in office using a WiFi connection. Rather the use of internet goes through various
means on various electronic devices like mobiles, laptops, and tablets for chatting, messaging, playing
games, music downloads, entertainment movies, and so on. Now, think of just a couple of minutes
without the internet connection… just a thought and then analyze how marketing can survive without
digital means when everything is switching over to the digital medium by the use of internet.

Going a step further, digital marketing over a couple of years have created a benchmark in the global
business sector while invading every aspect of the business bandwagon. It has actually brought along
a huge transition to how businesses operate and how they connect with current and prospective
customers while opening doors to unlimited opportunities and rewarding business prospects.

For a better understanding and clear insight, here are some of the key benefits and
importance of digital marketing:

·         The first and foremost advantage of digital marketing is that you can have an easy global reach to
your targeted customers.

·         Benefits of digital marketing overpower the advantages of traditional marketing with
cost-effectiveness. The digital channel has made the marketing, advertising, and promotional activities
stay light on your pockets.

·         Many metric tools and analytics help to track and measure the results of your efforts with ease and
convenience. With the measurable results, you can strengthen or modify the campaign strategy based
on your analysis.

·         The online medium gives you more transparency when dealing with customers and this in turn
helps you build your reputation and gain customer loyalty.

·         The medium gives you an opportunity to nurture your audience or customers at the right time
with the right deliverables. As you keep on nurturing, email marketing becomes the best tool for
communication.

·         Apart from opting to have a digital marketing service provider work for you, you can make active
use of various social messaging applications to connect with your customers and reach your targeted
audience by sharing your brand stories with a spark of personalization.