Go Through the Digital Marketing Dictionary – The Glossary of A to F

Digital marketing is an online marketing technique through means of various digital channels and electronic media. Over the years, web marketing has surpassed the essence of traditional marketing and has carved its benchmark in the business world with limitless marketing and advertising potential.

Digital Platter team working passionately as a digital marketing company in Nagpur has formed the glossary of internet marketing terminologies so that all those who are new to the industry can get easy access to understanding the Digital Marketing jargon's.

For those who are into the market but are still unaware of few terminologies, we have the best listing of vocabulary for you. However, to keep the reading precise and more expressive we have divided the dictionary into three parts – A to F, G to N, and O to Z. In this article, let’s have an insight into the glossary of A to F.

• AdSense: This is a web-marketing program that allows displaying various Google advertisements on different websites and in turn earning maximum.
• Algorithm: Google defines some rules and guidelines for publishing various types of content online. These guidelines and the results that display on all your searches are known as algorithms.
• Anchor Text: You use this text for instilling a hyperlink in a specific piece of content for promotional purposes.
• Adwords: This technology works to facilitate pay per click advertising on Google. These are popularly known as Google AdWords, that works a strong platform for advertisement on Google Search Engine.
• Alexa: This tool counts the number of visitors hitting a specific website and then providing an appropriate rank to the website.
• Ad Extension: All the additional information displayed as extensions of an advertisement of Google Adwords are known as ad extensions. This includes sitelinks, pricing, reviews, and app downloads.
• Ad Manager Account: This is an account where all the advertisements are run on the Facebook.
• Ad Network: This is a network of various different digital channels where advertisements are published.
• Average Position: This metric helps to know and understand the average position of any specific advertisement on Google.
• Above the fold: The specific section of any web page that the viewer can see without scrolling.
• Affiliate Marketing: This is a system of revenue sharing between the merchants and the publishers for placing advertisement. The revenue is a pure judgment of performance measures.
• Animated GIF: This is a series of static images displayed as animation through rotation and motions.
• Autoresponder: This email communication sends across an automatic form to revert to any email.
• Backlink: This is a link placed on an anchor text and directs you to another website or blog as a medium to generate maximum traffic.
• Bounce Rate: This is a percentage of a visitor’s action who leaves your website or blog without any further connection o r without any form of lead generation or sales conversions. Bounce can be of two types, hard bounce and soft bounce. Hard bounce defines undelivered mails due to wrong email address and soft bounce is the undelivered mail because of the receiver’s inbox is full.
• Black Hat SEO: This is an unethical means of search engine optimization.
• Bitly: This latest innovation in the industry works to shorten the URL of the link and in turn provides analytical insights.
• Banner ad: This is a graphical form of web advertisement on various digital channels.
• Banner Blindness: This defines viewer’s tendency to ignore graphical form of advertisements that contain all the relevant information they hunting for.
• Banner Exchange: This is a network where two or more sites agree on a common purpose to publish each other’s advertisement and exchange for credits.
• Barter: This is a process of converting any goods or services without the involvement of any monetary transaction.
• Beyond the Banner: This includes banner advertisements in GIF and JPEG formats.
• Bread Crumbs: This is a navigation link that is placed at the top of any webpage to help the viewer exactly understand which page he or she is viewing. For example, Home > About Us > Mission
• Button ad: This is a small button size graphical advertisement on a web page.
• Caching: This is a storage system created at the back end where all the web files are stored for easy and quick use in future.
• Contextual Advertising: This is a simple method of advertisement done through various forms of content.
• Canonical: This is a small piece of code used with the HTML of a web-page to state whether the content on a web page is original or duplicate.
• Crawler: Every search engine has its own distinctive crawler that scans the websites for new content and works to analyze the potential of a website in terms of ranking.
• Dashboard: Dashboard is a web page that mainly displays all the data and metrics of a website performance or a marketing campaign. The page extracts data for all possible and connected sources to create and maintain the data sheet in the best possible manner.
• Display Ads: These are images, videos, flash, and audio files that are displayed as advertisements on any display network.
• Display Network: Display network is a network of all those websites and applications that cater to displaying advertisements on their pages.
• Data Studio: This is a free tool assigned by Google to create custom reports with the data extracted from marketing services of Google and all other networking sources.
• Dedicated Hosting: This is a hosting option with an entire server dedicated to a specific website.
• Deep Linking: This linking option links a web page that is other than the home page.
• Description Tag: This is an HTML tag displayed on the back end of a web page to provide a keyword integrated description for a search engine.
• E commerce: The term caters to electronic commerce for all businesses that perform their business online.
• Email Automation: This is a computerized system used to send automatic mails in response to specific triggers.
• Email Marketing: Email marketing is a way of digital marketing where emails are used for lead generation and sale conversions.
• Featured Snippet: This is the basic information that Google displays on the search results after extracting some essential piece of content from the content.
• Favicon: This is a small icon used to identify a bookmark on the search engine
• Frames: A web page is divided at the stage of designing and structuring in these parts.