How Pinterest is Useful for Promoting Business

Pinterest that binds its users through images is a social networking website. It is primarily an online Pin board that consists of pictures pinned together relating to a particular theme or subject. The people using this website can view pictures pinned by other users and can also re-pin them on their profile and share them with their connections on Pinterest.

Pinterest has gained huge popularity among people since its launch in the year 2010. It is among the fastest developing social media platforms which is quite easy to operate and understand. It has been able to reach millions of people within much less time than the other social networking websites. Therefore, many businesses and brands are looking at it to market their products.

Role of Pinterest in Promoting Business

There are a number of ways in which Pinterest helps business people to market their products online and attract a lot of audience in no time. Here are some of the methods that prove to be helpful:

• Pinterest, being a social platform, really works best in strengthening communication amongst people. The business people who are trying to promote their businesses online can easily do so by chatting with people via pinterest and gather more audience. This website provides a great platform for the entrepreneurs to flourish their business connections.
• The people who wish to promote their business through pinterest can make creative and informative boards on this website to attract more people. They can create different kinds of boards on this website like they can make one with pictures of the products they make or their customers or employees. The boards the entrepreneurs will make will depict their business and hence draw in the interested people.
• The business folks can also utilize pinterest to increase traffic on their main website. All they have to do is make certain fun and informative board and insert the links to their official website. The people who see the boards and feel drawn to them can click on the links to reach the main website. This is definitely a great and simple method to divert traffic to the main website.

Tips to Remember While Promoting On Pinterest

Business people must keep in mind to involve their customers in their pin boards. It is through their involvement and feedback's will the entrepreneur understand their needs and work accordingly. Promoting the brand or business through pinterest is surely a great idea as it has definite branding possibilities. Some of the helpful tips for promoting your business on Pinterest are:

·         If you are selling products, create a virtual catalogue and share your own products within respective categories

·         If you are selling services, pin samples of your work along with visually appealing resumes

·         Optimize your keywords and put in the best of SEO efforts by creating backlinks,keyword oriented descriptions, and sharing pins on social media platforms

·         Optimize your pins with all the relevant keywords, best of SEO friendly descriptions, and hashtags

·         Your pins, infographics, ppt, boards, or written pieces of content - keep all next to perfect

·         Engage with other Pinterest users and try building your own community

·         Stay active and keep an eye on the growth track while constantly analyzing your results

·         Integrate your Pinterest feed into your business website to attain increased brand exposure

With abundance of benefits by Pinterest, businesses these days have started using this social media platform as a viable marketing tool with a spectrum of innovative marketing strategies and promotional campaigns.

Top 9 E-commerce Strategies to Beat Your Competitors

When it comes to promoting and running your ecommerce business, you have to constantly keep studying your consumers and the competition. You have to regularly come up with innovative ideas to get ahead of your competitors. E Commerce is a different kind of business compared to the traditional setup. It requires effective strategies to get ahead, such as -

1. Creating a Mobile Responsive Site

Surveys show that 90% of consumers are likely to purchase from a vendor if the mobile ecommerce experience is excellent. Chances are that most of your competition has already invested in a mobile responsive website. Taking this step should help you get at par with them, at least. Among other benefits, it also helps boost your search engine rankings.

Last but not the least, the most important aspect of this is Google’s Mobile First Index Update rolled out in 2018. The update has given the prime importance to the mobile version of your website, it will determine the website rankings.

2. Have a Mobile Ecommerce App

A mobile ecommerce app makes it even simpler and faster for your target audience to make purchase from you. This is where you can gain competitive edge because most ecommerce players aren’t likely to have already built an app. There are many advantages of having an app:

·         Reduced friction

·         Improved conversion ratios

·         Streamlined buying experience

It is recommended to include a CRM component and new product-release notifications within the app.

3. Study Your Competition

It is important to study and understand your competitors’ strengths and weaknesses to gain an edge over them. Remember, every competitor is going to have a weakness. Find these weaknesses and determine how you can use them to your advantage. Find their strengths and try to match them.

4. Build Loyalty Reward Programs

Your focus as an ecommerce business is not just to find new customers. You should also focus on keeping your existing customers and keep bringing them back for more business. This is where the quality of your loyalty program will determine your success in retaining your clients.

·         Rewards help enhance trust among customers

·         The program prevents customers from searching for other ecommerce stores

·         Rewards make them feel important

·         You can offer additional discounts, coupons, and quality services as rewards

5. Establish Your Social Media Presence

Make sure to build your business’ social media presence and maintain it by keeping in regular touch with your audience. Most of your competition is likely to have business profiles on various Social Media Platforms, such as Facebook, Twitter and Instagram. The key to gain an edge is to maintain consistency and continuity.

·         Build a social media calendar and post regularly

·         Share your products, latest blogs, industry news, and offers on your social media profiles

·         Interact with your audience without any time gaps

·         Reach out to target audience on relevant groups and communities

6. Check Site Analytics & Adapt Marketing Strategies

Use analytics tools to study the impact of your current marketing campaigns. Make changes to your marketing strategies based on the findings. Study user behavior and adapt your strategies accordingly. Make changes to your offers and processes to satisfy your customers’ expectations and demands.

7. Reach the Global Marketplace

It is highly likely that most of your competitors target a specific marketplace. You can get ahead and boost your sales by targeting the global marketplace. It is going to require you to study about the local taxes, shipping requirements, and customs, but all that effort is certainly going to pay off in terms of more sales.

8. Offer Unique Benefits

While there will be many benefits which have to be similar to what your competition offers, there are certain benefits that should be unique to your ecommerce business. Find out what offerings can make your business stand out.

·         Best customer service

·         There can be more personalization in your customer service and user experience

·         Customized shopping experience can allow your customers to place custom orders based on their requirements.

Make sure to know what benefits your competitors are offering and create experiences better than that.

9. Special Offers

While free shipping is an expected benefit from ecommerce businesses, you should use customer behavior and purchase history to create unique offers. Such offers should help keep your brand in their mind and increase your brand’s relevance. Use CRM software to study prospects and customers to convert more of them and generate repeat business.

We at Digital Platter work dedicatedly as a digital marketing agency in Nagpur to fulfill all your web marketing and e commerce aspirations. We help you implement the aforementioned 9 e-commerce strategies to help you beat your competitors.