Dictionary of Digital Marketing Acronyms - Know the ‘L to Z’

Digital marketing is a pool of various terms, techniques, jargon, buzzwords, and acronyms. In the previous part of ‘Digital Marketing Acronyms’ we have learnt the ‘A to K’ of these acronyms. Now we will continue with ‘L to Z’ and get more insight into a meaningful glossary of web marketing.

·         LB: This is an acronym for ‘Link Building’ that is an effective SEO technique by increasing the number and quality of inbound links to a specific web page.

·         LPO: This is an acronym for ‘Landing Page Optimization’. It is a process of optimizing each element of the landing page.

·         MTO: This is an acronym for ‘Meta Tags Optimization’ that defines the process of optimizing the meta tags available in the back-end source of web pages.

·         NAP: This is an acronym for ‘Name, Address, Phone Number’. It is important to keep the NAP data updated for increased search listing and better ranking on search engines.

·         NSEO: This is an acronym for ‘Negative SEO’ that defines unethical and black hat SEO techniques to get search engine ranking.

·         OBL: This is an acronym for ‘Outbound Links’ that take you to web pages of other websites.

·         ORM: This is an acronym for ‘Online Reputation Management’ that defines the process of introducing various strategies and techniques to create a web presence based on customer perception.

·         PPC: This is an acronym for ‘Pay Per Click’ defined as an effective online advertising and marketing strategy where the payment is based on qualifying clicks.

·         PPL: This is an acronym for ‘Pay Per Lead’ defined as an effective web marketing strategy where the payment is based on leads clicked by the viewer.

·         PPS: This is an acronym for ‘Pay Per Sales’ defined as an effective web marketing technique where payment model works on the system of qualifying sales.

·         PFI: This is an acronym for ‘Pay For Inclusion’ that entitles a predetermined amount or fee for inclusion in a specific directory, website, or search engine.

·         PFP: This is an acronym for ‘Pay For Performance’ that defines the process of calculating the affiliate payment based on sales or predefined performance measures.

·         PHP: This is an acronym for ‘PHP Hypertext Pre-processor’ that defines a scripting computer language used for designing web pages.

·         RSS: This is an acronym for ‘Really Simple Syndication’ that is a feed through which you can directly get any business news or update to your desktop.

·         RON: This is an acronym for ‘Run of Network’ that defines an advertisement buying option with a feature to display an ad on any web page of the target network.

·         ROS: This is an acronym for ‘Run of Site’ that defines an advertisement buying option with a feature to display an ad anywhere on the target website.

·         SOV: This is an acronym for ‘Share of Voice’ that defines a unique form of web calculation based on the viewing percentage of a specific advertisement in comparison to other advertisers promoting the same line of product or service.

·         SEW: This is an acronym for ‘Search Engine Watch’ that defines a tool used for learning and understanding various search engines, web marketing techniques, and rankings.

·         SNS: This is an acronym for ‘Social Networking Service’ that defines a process of connecting socially through various online platforms.

·         SMX: This is an acronym for ‘Search Macro Expansion’ that defines a macro language used for designing web pages.

·         URL: This is the most common acronym we all use that defines ‘Uniform Resource Locator’. This is a unique address of every web page that when typed on the search bar directs to the particular web page.

·         UGC: This is an acronym for ‘User Generated Content’ that defines all the content created or designed, and published by web users.

·         UX: This is an acronym for ‘User Experience’ that defines the experience of online customers while browsing a specific website, web page, or any computer application.

·         VTC: This is an acronym for ‘View Through Click’ that defines a process of measuring the effectiveness and fruitfulness of your web advertisement campaign.

·         WAP: This is an acronym for ‘Wireless Application Protocol’ that is used for accessing wireless data through most available mobile networks.

·         WAN: This is an acronym for ‘Wide-Area Network’ that defines a vast collection of various computers connected to a single network in a specific geographical area.

·         YT: This is an acronym for ‘YouTube’ that defines a huge platform for publishing and sharing videosfor increased prospects and better growth.

Our team at Digital Platter, a leading digital marketing agency in Nagpur, has made all possible efforts to explore the vastness of the industry and bring forth all possible acronyms to your notice and understanding. However, if we have missed out on anything, do help us update the list and make it complete putting your comment in the comment section. However, the entry of new terms and acronyms are sure to be visible with constantly approaching innovations in the field of digital marketing.  

What is the Importance of Keywords in SEO?

Keywords are an essential tool as they are the actual words or phrases against which the entire framing and functioning of the search engines works. Hence, it is important to optimize your website using the keywords that best represent your company, product/ services, market, industry , etc.  However, while using the keyword technique one particular care has to be taken that you should not cloud them so much that they either do not match the content or are not pleasing to the reader eyes. While this might be one of the factors that one has to take care of following the effective SEO techniques is imperative. You should also think about various other factors which go into developing a good SEO-friendly site. Following are a few such factors which might be helpful in building up the content:

Do the right selection:

With internet being densely populated, it has become more essential for a person to use more than one word to improvise your keyword density for the website. Also, if you have a particular specialization in a line of business, using additional words in the domain name which describes your core business area helps in increasing the traffic. For example, if you specialize in the area of dog foods like pedigree and so on, it would be more beneficial for you to include keywords like “dog-food.org”, etc. in your domain name rather than just emphasizing on the key word dog or some other word in it.  

There are many tools, which help into keyword optimization process, these include: Website Keyword Suggestion Tool and Google`s Keyword planner Tool. While the former helps you in establishing the theme of your website and also the keywords matching the theme, the latter proves to be an excellent tool for more ideas on the keywords to be used. Google`s Keyword planner Tool also, helps you know how people are using it to reach to the find out the services or products you offer.

Maintain Proper Keyword Density:

While our first essential tip was to select the keywords, our next suggestion would revolve around the proper placement and judicious count of the keywords. It is essential to use proper keywords in your content on the site without making it too cloudy or cluttered. The appropriate density for the same would be 2%-4% for the main two or three keywords and about 1%-2% for the less important keywords. One tool used to find the correct keyword density is the Keyword Density Checker.

Not just quantity; quality also matters:

Keep in mind that the quantity of the keyword used is also important apart from the quality. While it is essential to have proper keywords in the headlines, it is also important to note that the headline should not contain more than 7-8 words. After all, it is more it is just the headline, not the story, right?

Lastly, one should always remember that while keyword optimization is important, it is not keyword what you are selling but the content. Make sure the content you publish on the site has all the proper keywords along as well as being updated on time. If you are not publishing the useful content for the user, chances are there that even if he or she visits the portal once due to keyword optimization technique, he won’t venture that path ahead in future.

Quality Link Building for Effective SEO

Certainly, every website owner would do his or her best to get the best viewership to their website. Building up best online presence to let customers know about your business and to start establishing good relationship with them needs having good traffic to the website. This can be achieved through  link building activities. Among the various search engine optimization techniques comes the website linking or link building techniques.

So, let us understand, what does link building means? Link building is a simple yet effective process to directing other websites to your website through links. Now, the question arises, why is it important to build links? The only answer is Google's algorithms. The algorithms are constantly evolving but what remains stagnant is the process of sourcing links of meaningful resources that are worthy of citation.

This article outlines few simple ethical strategies for quality link building for SEO:

·         Diversify your networks; link your site to various sources: As the rule goes in the investment world, it applies to the digital world also! Always make it a point to link the website to various ethical sources. Don’t limit it to just one or two.

·         Avoid Spammers:  Do not participate in spam sites designed to increase your site’s Page Rank.  Besides showing a bad image to your audience, you might just end up losing your own ranking as well.

·         No Quick Bites:  Always remember that there is no magic in the SEO world and there is no substitute other than hard work. There are no shortcuts to success. You should always work in the right direction and put a proper effort to use multiple SEO techniques like content submission, commenting, participating in forum discussions and so on.

·         Focus on quality: The fastest way to increase the links to your website is by providing readers what they actually want to read, thus bring them closer to your site.  If you are providing your clients with articles, free services, quality content/blogs provide them with the material they aspire. By doing this you not only strike a relationship cord with your client but also bring in the desired result for increasing your traffic with ease.  

·         Check for updates: Lastly, you should always check for updates of the content you provide. Provide your clientele with the useful updated information as and when required. If statistics are used in the content, make sure that the statistics are true and up to the mark.

·         Ensure High Quality of Linking Page: Ensure that the web page you use for linking is trusted and of high quality. This in turn helps boost search engine rankings rather than staying dependant on questionable web pages.

·         Video Transcription: Transcribing videos from reliable resources and video content of influences is always the best link building strategy. You can earn the advantage of leveraging their social audience and build a connection with them in the long run.

·         Boost Your Blog Posts: For best link building outcomes, boost your blog post by infusing as much as possible links of the important pages to the homepage of your website.

For a deeper insight, let us get to know the three important tools for link building:

·         Keyword Research: Use a recognized keyword research tool for extracting meaningful keywords related to your business profile.

·         Keyword Integration: Use a smart way of integrating the researched keyword in your content so that your content becomes searchable based on the keyword search.

·         Targeted Anchor Text: Use all highly searchable keywords as anchor texts for intelligent linking your web pages.