Instagram Blogging-What, How, Why?

The key purpose of Blogging is promotion. May be the promotion of your ideas, thoughts, experiences or of your business & its products or services. 

Normally blogs are hosted on websites or blog sites and consist of more than 500+ words. But with time, a shift has been observed with the concept of microblogging arising. Micro-blogging, is a concoction of blogging and instant messaging, which allows the users to post and share short messages in the form of texts, videos, images, audios, and hyperlinks, with the audiences online. Instagram blogging can be termed as microblogging and has a 2200 character limit to be posted along with lots of images or videos.

 Instagram blogging is very simple and easy, yet interesting. Following the simple steps mentioned below you can make the most of Blogging on Instagram For Instagram Blogging, you need to open a business profile on Instagram. 

• Promoting posts through this business profile helps you take your content to the influencers and target people
• Putting a contact button and adding links within your posts & stories helps readers to reach you with ease
• Checking insights and analytics of the blog post helps you understand readers’ response and interest in it

To create an Instagram blog, you need to take the following points under consideration:

• Opening an Instagram business account - A business account can be opened by switching your personal profile also.
• Choosing a proper niche/calling for your Instagram blog - It will define your Instagram blogging.
• Coming up with an appealing Bio and a profile photo - Whenever anyone visits your profile, the first thing they notice is the profile picture and the bio which you have written. Making it interesting is what will gather more audiences.
• Writing your Instagram blog posts keeping in mind your niche.
• Giving importance to the photo captions, and making it captivating - It will help connect the audiences with your blog post.
• Using relevant hashtags - To get discovered which can increase your followers
• Geo Tagging your posts - It helps you gain followers and attract influencers.
• Using Instagram Stories and Instagram Live - To grow your account, by connecting with other users, following them and liking their post by commenting on it.

One thing which is to be made sure is that you have to stick to the niche which you have chosen for your Instagram blog. Your niche can be travel, food, money,  business, etc. Although you can have a broader niche category like Lifestyle, later you can narrow it down to traveling. The main point is to keep your Instagram blog consistent for your audience. This will ensure that you create a successful Instagram blog and attract users in large numbers. 

Although the Instagram blog helps you to share the views to the users, it also gives you a chance to get paid for your post. You can use Instagram TV to promote your products. If you are a travel blogger, you can earn revenue by hosting travel tours. Bloggers generally earn their revenue through brand partnerships. Food bloggers can write cookbooks and start events to earn revenue through Instagram blogging.  

An Instagram blogger can make up to 200$ for one sponsored post, who has about 15K engaged followers. In short, you can monetize your Instagram blog by partnering with the famous brands, creating sponsored posts, using affiliate links by being an affiliate for someone else’s product and services, or even selling your products. Instagram blogging can be fun if you have a lot of followers or if you are an influencer because you’ll get paid for posting something you like.

 Now let's discuss the advantages and disadvantages of Instagram blogging. 

Advantages of Instagram Blogging:

• You don't have to worry about writing a 500+ words blog as you can limit your blog to 2200 characters. 
• Your Instagram post and Instagram stories will direct the audience to your linked website.
• The increase in the website traffic can help in the increase of sales.
• You can communicate directly with users, via direct messages, comments, and likes, thereby strengthening the relationship between viewers, followers, and audiences
• You can monetize Instagram posts and earn revenue.

Disadvantages of Instagram Blogging:

• Instagram Insights is limited and is not as precise as Google or other analytics.
• Content on Instagram isn't owned, unlike your website or blog. If the site gets shut down or gets hacked you can lose your content, without having any backup.
• Instagram blog might not gain you much revenue unless you are famous or have lots of followers.

To have a Good Instagram blog, with many followers, you need a lot of patience and effort. If you want to try out something creative and interesting, Instagram blogging for you. But, if you want to have a living through it, a traditional blog is what should be preferred, unless you are an influencer or your products are being promoted by one.