Why Having Social Media Presence Puts Great Impact on Business?

Back in the day, Social Media was a digital place to communicate or ‘hang out’ with people you knew or people of similar mindsets or interests. It majorly served as a form of entertainment for people. But not so anymore. The past few years have seen immense growth in the field of social media thanks to smartphones. Now, one may go as far as to say that any enterprise lacking a Social Media presence cannot thrive! Why do companies need digital presence?

I’ll let numbers explain the importance of Social Media Marketing -

• 92% of marketers claim that Social Media is important to their businesses. 
• 84% CEOs and VPs have faith that Social Media aided them to take decisions related to purchases
• 83% people learnt about a brand or product on Social Media before getting to know about it from any other source!
• 58% of marketers who were on Social Media for at least a year reported better search engine rankings

Aren’t these facts impressive enough to know its importance? I will take the liberty to enlist a few important reasons ‘Why a smart presence on Social Media is becoming synonymous to business growth’??? 

Because Social Media -

• Provides you with various techniques and tools to build brand recognition without spending large amounts, thereby increasing sales. Also you can increase inbound traffic by maximizing your reach to all types of audience. 

• Boosts search engine rankings as you get number of platforms to leave a mark on the Internet by putting quality content. 

• Aids you in gaining brand recognition by making the target audience notice your business via various platforms.

• Assists you in building credibility for your brand by providing interactive platforms where your customers can post reviews and comments on your products/services. This creates a good image in front of new and potential customers since people tend to trust the feedback from customers instead of you.

• Lets You offer solutions to customers and make a good impression on other potential customers who are reading the conversation which implies how helpful and customer friendly you are. People like being helped and generally stay loyal to such companies/businesses who supports and guides them.

• Is being used by Your competitors and they are gaining benefits from it everyday! Each Social Media platform you reach will take you one step closer to a large number of targeted traffic. Every post you share will take your product/service to at least a few new people each day. The possibilities are countless. You just have to make proper and wise use of it!!

And if you still have your doubts then ask yourself … 

Will it hurt to bring your business online? What is there to lose in doing so? If your answer is positive, then why wait? Get online today and reap the benefits tomorrow!