With the very frequent use of social media platforms, Facebook has been extensively used for Business Promotion. But, there are still many enterprises that are not aware about the specialized features that Facebook has brought up to promote businesses.
Due to lack of proper awareness, there are a number of business owners using personal profiles to promote their brands. It can’t help them get desired professional benefits as it is possible only by smartly utilizing the features offered by the platform.
It’s better to understand that Facebook offers separate services & features for social networking (Personal Purpose) and brand promotion (Professional Purpose).
Facebook Profile is for → Personal Use
&
Facebook Business Page is for → Professional Use
One needs to strictly follow this to reap the actual benefits of both. To maintain its purpose, now Facebook has started taking aggressive steps to remove and block personal profiles that are being used for business purposes such as brand marketing and promotion.
Why Business Page is an apt space for your brand promotion than Personal Profile -
· Your personal profile is restricted to 5,000 friend count whereas a fan/ Business page can have infinite number of fans and followers. This can help you get better exposure to customers and prospects across the globe.
· You can reap the benefits of better SEO because Facebook fan pages are already indexed on search engines. Hence, you can easily drive large amount of qualified traffic to your website.
· A fan page helps you drive active engagement with your customers and followers absolutely free of cost. Here you can easily respond to their queries, know their feedback's and resolve their issues if any.
· Anyone can tag your fan page in pictures and posts on their fan page or personal profile page. This will help to showcase your brand and newsfeed on so many pages while improving your engagement with Facebook users.
· You can have an analytic insight to your fan page. It helps you track and analyze the number of views, the target audience and your reach. This proves to be significant when it comes to maximizing your potential by delivering the right information to your fans.
· You can enjoy the benefits of several Facebook tabs and applications that are not available on personal profile pages.
· With a fan page you have the authority to grant admin access to as many people you wish to. They can be your managers, marketers or SEO team. You even have the freedom to choose their accessibility on the page and have a complete check on their performance.
· A fan page allows your user to check into your brand and interact with you.
· You can showcase other fan pages you are connected to on your fan page. You can even comment on other brand pages, posts and updates using your brand name.
· Daily updates on the fan page with automatically direct you on the newsfeed of your fans. This newsfeed marketing is certainly one of the best ways of social media marketing, a driveway for your brand.
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