Invest in Maintaining your Website in Google’s Ranking as it Keeps on Updating its Algorithm

Creating website is not a one-time task. You need to keep on updating it as per Google’s changing algorithm to be able to rank on good position when your target audience search for your services or products.

So, if you are a website owner don’t sit relax because Google is running harder and harder and you have to catch the pace to be able to liked by it.

We all know that since the launch of Google, many updates and changes have come into picture but are you aware of the numbers? Have you ever thought about how often Google updates its Algorithm? 

let’s just consider last year - do you know how many changes Google brought in the past year? Surprisingly, 3,200 updates!!! Yes, Google said that based on various complex equations, there were several changes to the search system made last year alone, the amazing 2018 with so many updates.Okay

Now, the question arises how do these changes actually matter to you and your website. Think wisely, and make a judgment how ranking of your website comes into toll. Your website’s rankings today will never be the same tomorrow because not even a single minute Google is sitting idle. Then how can you, especially when you are involved in the world of digital marketing, where Google is the King so far.

Understanding Google’s pace in bringing changes in its algorithm, Digital Platter - a Digital Marketing Company in India’s Team, takes an initiative to introduce a knowledge campaign on History of Google Algorithm Updates. We are celebrating our anniversary of inception in the month of September with small, consistent, and meaningful efforts taken towards accomplishment of several milestones in the small span of time. Happy & satisfied customers along with positive reviews & testimonials are what we have earned all through our journey till date.

The niche of the establishment is carved strongly with the infusion of choicest blessings of all special people. Moreover, the growth of this establishment in India caters to the search engines, especially the ‘Google - Father of Internet’ that controls the entire web space and the world of digital marketing, a landscape where our business thrives. Thinking about all the people and places that have helped Digital Platter shape its structure and culture, let us get back to the roots of Google Algorithm because this is what plays a major role and leaves a meaningful impact of how and why we pursue the business of digital marketing. Wisely said by an unknown author, “Always remember your roots, they are the foundation of your life and the wings of your future”.

Hence, in the month of inception, Digital Platter strives to take you on a virtual journey of Google Algorithm, a point from where it comes to the point where it is going. From history to destiny, let us together understand the evolving trends, strategies, and analysis, Google have experimented all through the years just with an earnest desire to deliver enriching user experience.

For a couple of months, we will keep sharing meaningful information about the history of Google Algorithm updates. It will also be helpful for students willing to have a career in digital marketing, professionals into the industry, and for digital marketing researchers. The complete ‘Series of Google Algorithm Updates History’ focuses on providing a deep understanding of how Google is evolving and how it is leaving its impact on search engine rankings, user experiences, and business growth. 

Stay Attuned!!!

Importance of Pinterest for Small Businesses

Social media influences small businesses in all aspects. However, more mileage could be gained once you buy Pinterest followers towards a rapid business growth. Proper social networking features have to be considered in order to maintain perfect features as per your requirement. 

Importance of Pinterest for Small Businesses

Here are some of the important benefits of Pinterest for businesses:

Pinterest More Effective with Customer Boards

Customer boards need to be introduced to share valuable information about maintaining premium information. Remember that it is not possible to progress in any business without going through the requirements of your customers. Sharing your views and letting them offer feedback are some of the features you need to consider in this regard. More effective communication on time will result in maintaining better business standards for sure. Having been in the business for several years, it is possible for certain small business holdings to maintain premium customer base overall.

Offer Users to Share Creative Ideas Perfectly

Make creative use of Pinterest boards as per the latest requirements. For instance, you need to consider how effective you will be among customer circles in order to obtain maximum benefits for sure. Instead of looking at the issue from a selling point of view, it is better to consider offering some advice to the customers regarding the benefits they could get in case you use your products. This will serve multiple purposes besides generating more publicity for your products in an extensive manner. Perhaps, creative ideas on improving your business too could be generated with the comments you receive in an ideal manner.

Inform About Useful Features to Customers 

Content marketing has improved a lot these days with more and more customers looking forward to quality information before they purchase any product or hire a service. Hence, it is necessary that you broaden your horizons as a business head. Making inroads into unexplored and new customer domains too is ideally possible in this regard for sure. Perhaps, it serves your idea of selling products in an effortless manner. There are several established businesses, which started small and became successful later. 

Run Pinterest Contests to Generate More Views

If you are looking forward to generate more Pinterest followers for growing business 

successfully, then the best way is to prefer genuine methods that increase the knowledge of customers before they choose a product or service. Holding “Pin it to Win it” contests is a great way of sharing your views with other customers and business heads. Perhaps, this approach will make things clear that why customers should prefer your products. The process of organizing is contests just a way to display your creativity in a unique manner. Sharing the content generated by other users among your contacts will increase your credibility as well for sure.

How to Integrate Facebook & Pinterest

There is possibly no need to describe what Facebook is and the respect it commands in social networking. Interestingly, Facebook with more than 2.38 billion monthly active users is quite phenomenal for generating leads, driving traffic, and making sales happen towards fostering a sustainable business. On the other hand, Pinterest is not known by many, hence comparatively a newer concept for them. But it is growing at a very fast pace with complete reliability on visually appealing pins that drive user engagement and in turn helps convert browsers to customers.

With around 250 million active users, Pinterest continues its dream stepping into reality as more and more users are constantly joining it from around the world. People find it a more relaxing place where they can enjoy things of interests and hobbies without the constant feeds of people and their lives.

However, one of the most common concerns of new Pinterest users is how they can integrate their Facebook account with Pinterest to double their social power and strengthen their digital presence with ease and convenience. Almost everybody has a Facebook account and it would be quite interesting if you could get the updates from Pinterest on Facebook Timeline. But is it even possible given that Facebook and Pinterest are competitors? Do you need to install individual applications or software to integrate the two accounts?

One can actually integrate the two accounts without downloading any software or application separately. You can get Pinterest updates on Facebook timeline by changing the settings of account. The process is quite simple.

Here are the simple steps to integrate Facebook and Pinterest:

Step 1: Firstly, log into your Pinterest account. Now locate your name on the top right of Pinterest window and click on it. A drop-down menu will appear from where choose ‘Settings’ just below the ‘Logout’ option.

Step 2: Now scroll down to Facebook settings in your Pinterest account and two options will be available there: Link to Facebook and Add Pinterest to Facebook Timeline. The first option would be probably ‘ON’ as it is in Pinterest from some time but if it’s not you can enable it in a slide with the help of mouse. Now comes the second option and you can enable it to get updates of your Pinterest activities on Facebook Timeline. While enabling any of the settings, Pinterest app will need your permission to Log in with Facebook.

Step 3: Once it’s done, you’ll be able to see repin updates on Facebook timeline and users can hover their mouse cursor over the ‘Random’ word in timeline to know more about what exactly you have pinned. It’s more of a discrete thing but finally the two platforms can be integrated within no time.

Additionally, if you are looking to show more about pins individually then that can be done manually with specific postings. You just need to go on your own Facebook Timeline and click on the gear icon. Now you can select ‘Shown on Timeline’ option and you’ll notice that a lot more information is displayed about that particular pin.

Now, enjoy the Facebook and Pinterest integration.

What is Cloud Hosting & What are its Benefits

Cloud hosting buzz is all around in the web hosting industry. Various web hosting companies offer different cloud hosting plans, which make the picture even larger. Cloud Hosting or Enterprise Hosting is one of the different types of web hosting that uses cloud computing technology for hosting websites. By definition, Cloud Computing delivers computing not as a product, but rather as a service by using shared resources.

Recently, Cloud Hosting has come out as a lucrative web hosting option, best suited for the websites personal or corporate - both small and large. Large corporations’ websites experience heavy traffic and as a result hangs up very often. Small corporations have limited budgets and need to tweak the financials for balancing the infrastructural costs involved. Cloud hosting has provided with the answers for both of these problems. The secret behind is a fact that the websites hosted using cloud hosting are supported by the different servers situated at different locations.

Short Guide to Cloud Hosting by Digital Platter

Some more misconceptions associated with cloud hosting and / or myths of cloud computing exist. One such notion is that every piece of information needs to be on the cloud; which is not true. This is so because any business should never ever consider handling all the proprietary and confidential business related information, to just, any third party. Another misconception states that cloud computing is seen as a sure shot cure for all the server and data storage related problems; which is also not true. This is so because even cloud computing has its own set of associated issues, such as cloud hosting servers downtime and more.

Web hosting industry has been experiencing new trends in cloud hosting, and is still counting. The latest trends include:

·         Hybrid solutions that work to integrate the current computing infrastructure with other cloud services

·         Backup and disaster recovery solution for increased security over the server

·         Computing without servers to enjoy a hassle-free configuration

·         Artificial intelligence method for an efficient approach to automate the business operations

·         Data containers for reliable data transfer along with increased maintenance of stored data

·         General Data Protection Regulation for high end security compliance

The trending tools are in turn attracting more and more consumers to join the bandwagon with an idea to take benefit from the advantages of cloud hosting plans. Stepping ahead in the business landscape, the key advantages of cloud hosting for business entrepreneurs are:

·         Measures for security and compliance

·         Effective workplace collaboration

·         Greater integration with business operations

·         More flexible and remote working culture

·         Affordable and scalable costs

To conclude, it will be a wise decision if end-users read and understand the governing terms and conditions of cloud hosting packages. Based upon the understanding gained, only selected information should be shared via the channel of cloud hosting. Business owners should refrain themselves from sharing confidential and sensitive information through cloud hosting.

What is Colocation Server Hosting

Literally speaking, the term ‘Colocation’ means the procedure of

placing the server (or equipment) in another location. Hence,

it implies that Colocation server hosting is a type of web hosting service,

wherein; the server is co-located in a premises other than the client’s own

organization premises. Colocation Server Hosting or Co-location server

hosting or Colocation web hosting service or co-located hosting,

all of these terms, refer to just one type of web hosting service only.

Technically speaking, establishing a Colocation server hosting involves the following steps:

• An organization prepares a server by installing necessary programs, applications and tools.

• Then, the required files and other necessary information are uploaded to the server.

• The server is then taken to the web hosting company premises and installed in their rack.

• The web hosting company then provides an IP number, assigns a specific bandwidth and

supplies power to the server machine.

• The server is set to be up and running.

After this, the website can be accessed from anywhere in the world.

The main benefit is that the client owns the hardware unlike any other

web hosting option. The web hosting company charges a rental fee in

lieu of placing the server in their premises. In case, the internet connection

is taken by the same service provider then a connection fees is also charged.

Colocation server hosting is an attractive web hosting option, as it provides

the advantages of a larger organization to a comparatively small sized organization,

within its limited budget constraints. This may include providing benefits to:

• Organizations with limited technical professionals by supplementing large IT

departmental facilities through the web hosting company’s team.

This includes conditions such as, professionals with limited experience

working with the client organization and organizations which cannot employ

additional workforce due to some or the other reasons.

• Website owners having websites with large amounts of website traffic.

This includes supplementing the bandwidth requirements, without any additional
expenditure.

• Once, the server is  operational, the client organizations then can send

their IT professionals to the hosting company’s site for regular maintenance

tasks and upgrading the machine, whenever required. Another approach involves

signing a contract with the Colocation hosting company itself for maintaining

the server; against some charges.

• While selecting the Colocation server hosting company may should

check for facility, physical infrastructure, security, bandwidth, IP address,

technical support, uptime guarantee, and governing contract.

7 Examples of Artificial Intelligence in Web Marketing

Artificial intelligence is slowly placing itself as an integral part of the digital world. Without doubt, the growing business arena is incomplete without up to date marketing techniques, and without artificial intelligence being incorporated in search marketing, the conquest of successful marketing will be incomplete.

Here are some key examples of artificial intelligence that play an integral role in digital marketing:

Filtering of Data and Analysis of the Same

To target potential customers and existing customers directly is important for direct search marketing Managing, consolidating and analyzing heavy amount of data at once can be a difficult and time-consuming task for us, but complex data organization is the strength of artificial intelligence.

Search Engines

You must have noticed that a product you once viewed on an e-commerce website is visible on your social media very often. Here comes marketing incorporated with proper machine learning based algorithm. Relevant search options and mistakes being auto corrected, are all examples of this.

Visual Searching

The idea of looking at your products before buying it online may seem crucial. But what you need to know is that it has been the gift of artificial intelligence. It can be called as the visual social listening as well. Pinterest is a good example of visual marketing, extensively growing the user experience overall. It also creates an authenticity and credibility factor.

Analytics of Prediction

Certain sections of data can be predetermined and analyzed by artificial intelligence techniques. Thus, many websites, particularly e-commerce websites, are using this extensively to understand customer behavior and predict better analytics, enhancing user experience as well.

Targeting and Segmenting the Audience

Not all consumers are the same and all of them need to be segregated based on choice of products and services and potential case. Artificial intelligence works on segmenting audience and related data in real time to help target the right things to the right person. The ultimate idea of marketing is to be the catalyst that leads to a conversion and this is being done here.

Communication Artificial Intelligence

For sure you must have noticed a chat box appearing on your screen, happy to assist. Do you think it is possible for humans to do this for each and every customer? There is a massive human capital that needs to be invested and this is not viable. Thus, here came artificial intelligence in limelight, doing this much efficiently.

Speech Identification

Searching is much more easy with the need of not typing our requirement and getting it done merely with voice. Alexa and Siri is common today. This enhanced user experience and a marketing gimmick is the great work of artificial intelligence.

Recommendation of Products

Analyzing the mood of the user based on the data analytics and recommending the correct product to them is important. This is done by the artificial intelligence with perfection today. Marketing would be incomplete without this option. Proper data is driven for the customer in real time and this is not possible by less human capital investment, and more is not feasible.

This is how Artificial Intelligence is coming in place with great effect in the Web Marketing.