Invest in Maintaining your Website in Google’s Ranking as it Keeps on Updating its Algorithm

Creating website is not a one-time task. You need to keep on updating it as per Google’s changing algorithm to be able to rank on good position when your target audience search for your services or products.

So, if you are a website owner don’t sit relax because Google is running harder and harder and you have to catch the pace to be able to liked by it.

We all know that since the launch of Google, many updates and changes have come into picture but are you aware of the numbers? Have you ever thought about how often Google updates its Algorithm? 

let’s just consider last year - do you know how many changes Google brought in the past year? Surprisingly, 3,200 updates!!! Yes, Google said that based on various complex equations, there were several changes to the search system made last year alone, the amazing 2018 with so many updates.Okay

Now, the question arises how do these changes actually matter to you and your website. Think wisely, and make a judgment how ranking of your website comes into toll. Your website’s rankings today will never be the same tomorrow because not even a single minute Google is sitting idle. Then how can you, especially when you are involved in the world of digital marketing, where Google is the King so far.

Understanding Google’s pace in bringing changes in its algorithm, Digital Platter - a Digital Marketing Company in India’s Team, takes an initiative to introduce a knowledge campaign on History of Google Algorithm Updates. We are celebrating our anniversary of inception in the month of September with small, consistent, and meaningful efforts taken towards accomplishment of several milestones in the small span of time. Happy & satisfied customers along with positive reviews & testimonials are what we have earned all through our journey till date.

The niche of the establishment is carved strongly with the infusion of choicest blessings of all special people. Moreover, the growth of this establishment in India caters to the search engines, especially the ‘Google - Father of Internet’ that controls the entire web space and the world of digital marketing, a landscape where our business thrives. Thinking about all the people and places that have helped Digital Platter shape its structure and culture, let us get back to the roots of Google Algorithm because this is what plays a major role and leaves a meaningful impact of how and why we pursue the business of digital marketing. Wisely said by an unknown author, “Always remember your roots, they are the foundation of your life and the wings of your future”.

Hence, in the month of inception, Digital Platter strives to take you on a virtual journey of Google Algorithm, a point from where it comes to the point where it is going. From history to destiny, let us together understand the evolving trends, strategies, and analysis, Google have experimented all through the years just with an earnest desire to deliver enriching user experience.

For a couple of months, we will keep sharing meaningful information about the history of Google Algorithm updates. It will also be helpful for students willing to have a career in digital marketing, professionals into the industry, and for digital marketing researchers. The complete ‘Series of Google Algorithm Updates History’ focuses on providing a deep understanding of how Google is evolving and how it is leaving its impact on search engine rankings, user experiences, and business growth. 

Stay Attuned!!!

Why India Needs Digital Marketing Consultants

Digital Marketing industry is booming quite rapidly every year in India. With the fastest growing online market, Indian marketers have recognised the importance of online reputation management (ORM). All the businesses out there that are looking to make a mark in the widening internet market have started focusing on ORM.

Increase in the tech-savvy audience has pushed all the businesses to create an online market & sustain in the competitive world. This is the reason digital marketing experts are creating effective solutions for helping out various companies, firms & individuals to construct their online brand. Undoubtedly, a well-planned digital marketing strategy benefits with attracting potential customers, brand recognition & finding the best opportunities for overall development. During the whole process, the Digital Marketing Consultants mark out the company’s goals, it’s current reputation in the market & it’s target audience. As the digital world is expanding its reach to an extent, so digital marketing agents design the right strategies in order to help the companies to stand out in the crowded online sector.

It’s really difficult for any company to ignore the escalating digital market because most of the potential clients are working somewhere at the other end searching for an efficient collaboration or service. India has a lot of skilled digital marketing experts who are willing to share their knowledge to plot a solid marketing plan for a short or long-term basis. Their target is to help the company achieve its goals by identifying various marketing scenarios including branding, promotion & advertising to meet the business objectives. So, it’s always a better decision to have a digital marketing consultant for a business in order to widen the scope of effective & successful business in the coming years.

Things to Do Post Business Rebranding

As I discussed in the last article I have posted –

‘How rebranding is a good idea for any year-long established business?’ &

‘How it can be done without having an adverse effect on your customer-count?’

Let’s discuss things that you should be doing post rebranding in order to keep your customers and followers informed about the new version of your business.

Make the Most of an Effective Digital Marketing Strategy –

1. Email Marketing Can Help You Effectually – All your existing customers certainly need to be informed about your rebranding. Otherwise, they won’t be able to recognize you, isn’t it? So, it’s better that you make effort, rather take opportunity, to reach directly to them and share about your rebranding.

Let them see the fresh face of your business, understand your new services or products, visit the newer version of your website, experience revamped social presence, etc. to properly know the new you. It will help you create good impact on them telling that now it’s with new appearance and name you provide them what they like and need.

Email Marketing is going to help you amazing with this.

Rebranding By Digital Platter

2. Update Social Media Profiles & Pages – The way we have already discussed about continuing with the same social media pages and profiles - just updating all of them with new logo, revamped colors, tagline, Vision, Mission, product-line, services, etc. will make all your followers informed about the your business’s rebranding. It will further help you reach wider as they may share the update of your rebranding with their social network online.

3. Make an Announcement Across the Internet – Utilizing whatever online media you find suitable for your service/ products or brand to spread the word about your rebranding would help your update to reach to many. Running paid marketing campaigns on search engines and social media platforms will take you to the masses with no delay.

Why to Hire a Digital Marketing Consultant?

If you understand your business’s need to be marketed online, you should be further aware of your requirement to hire a digital marketing consultant. Since, branding your business on the web is taking it to the people across the globe as anyone from anywhere can reach to it online.

If such is the case and such is the reach of your business if promoted online, why to take digital marketing for granted and get it done from any moderately skilled person??

You are sure to find many digital marketing companies having a sizable team of digital marketing experts and consultants in India and its different cities like Bangalore, Mumbai, Nagpur, Pune. Getting assistance from them is any time a wise idea to hit the dart straight on the centre. Great talent can turn things around so effectively, no matter what position your company holds in the market or what strategies it follows.

Digital Marketing Consulting By Digital Platter

Hiring a web marketing strategist or consultant or expert is prudent in the highly competitive business world because, they are -

• ‘Up’ with Updates - Online marketing consultants and experts carry that urge of keeping themselves updated with the latest trends and techniques. This makes them regularly participate in various conferences, workshops, webinars, related events, etc. and stay attuned with what is new in the world of digital marketing.
• ‘On’ for Types of Projects - An experienced digital marketing strategist or consultant is the person who carries experience of working for plethora of campaigns, projects and clients. Hence, is expert in implementing and achieving variety of web marketing goals having good knowledge of what works best and what doesn’t.
• ‘Into’ Effective Collaboration - Digital marketing consultants are good collaborators. They can help you get connected to different professionals important for your business. Through inbound marketing, influencer marketing, cross-promotional events, guest blogging, etc. they can help you best to work in association with others and promote each others’ products or services. This is a highly effective way to expand your reach and achieve good exposure.

Putting all these facts and crucial aspects, I hope, I could clear up the need for different businesses to hire an online marketing consultant.