I have a colleague and she looks after the SEO at the workplace. On enquiring her how it is, her reply was that it becomes pretty confusing which tool to use at times for a specific work, as there are so many SEO tools available on the internet. It made me realize that SEO sometimes becomes difficult even for an experienced Search Engine Optimizer, unless you are aware which tools to use.
There are mainly 3 most used tools, namely SEMrush, Ahrefs, and Moz. All the 3 SEO tools provide best search results for any SEO program. These are paid tools, but the advantages of using a paid tool are a lot. Just pick one of these as per your ease, and use it for your website’s SEO. Apart from these, you should know how to utilize all the features offered by the Google tools – Google Analytics and Google Search Console. They are free and can be used along with a paid tool for higher efficiency in everyday SEO operations.
If you consider all the aspects of SEO, then you need to choose a main paid SEO tool, because you need to gather every information efficiently as much as you can. If you have a WordPress website or content, then choosing Yoast Plugin makes sense. If you have a big website with too many contents on it, then you need a Crawling tool. Another tool can be added for Link Building. And along with all these tools, you can use the free Google tools. I think this strategy will make the SEO operations pretty easy! YAY!
Let’s talk about these SEO tools.
1. SEMrush: We can call it a tool for beginners as SEMrush is easy to use and straightforward, compared to Ahrefs and Moz. It is a paid tool and finds the keywords that your competitors rank for. It has a keyword magic feature, where you can get a list of more than 78K keywords for a single keyword. It’s really cool, isn’t it?
The rank tracing reports of SEMrush are the best in the industry. Also, the usability quotient is quite easy with SEMrush. It has other features too, like link analysis and competitive analysis. SEMrush has a 7-day trial plan, using which you can understand if you are compatible with using this SEO tool or not.
2. Pitchbox: It is a good outreach tool on the web. When you are working with people, it becomes difficult to keep the schedule of duties in mind about everything. Pitchbox helps you with these aspects of work. It can find contacts, bloggers, and influencers in a limited time, and follow up on emails by customizing it for all the outreach contacts. It’ll make your work easier, just like that.
3. Ahrefs: It is an advanced tool and you can really learn a lot from it if you love your SEO operations. For beginners Ahrefs might twist their heads, but for experts it’s like a playfield to learn new features every day. You can use this tool for Link building.
The site Audit feature in Ahref is considered to be the best SEO analysis tool. It allows you to notice the parts on the website which need improvements and changes. It thus can help in the betterment of the search engine ranking of your website. You can also have a sneak at your competitors backlinks through Ahref. Very Sneaky!
4. SEO Crawler- Screaming Frog: It is the best SEO crawling tool. It can be used for auditing the website and in the fixing of issues related to content, bloated HTML redirections and link building, JavaScript rendering issues, HTTP header errors, and crawl errors etc.
The best feature about Screaming frog is its ability to detect duplicate content.
5. Yoast: Are you using WordPress for your website or have any content on WordPress? Yoast SEO plugin is the best for WordPress. It makes the updating of meta titles and description extremely easy and has the most advanced XML sitemaps functionalities.
The best part is, Yoast is free!
Other tools which can help in your SEO daily operations are Google Search Console, Google Keyword Planner and Google Analytics. These are great tools from Google and are free too. All you need to do is have a google account and authenticate your website. Google Search Console gives you keywords and data in real time. Other than these, there are many SEO features which these Google tools offer and they are simply incredible. You might want to try those!
By using all these tools, you can make your SEO efficient in every aspect.
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