The wave of development which struck Nagpur seems intent on influencing everyone from startups, small businesses to women entrepreneurs. People, including lady entrepreneurs, have great ideas for starting small enterprises/businesses and even to become exporters in a fastly developing city like Nagpur.
And to fulfil the dreams of such people, Digital Marketing is playing a significant role. Following is a journey of an inexperienced but ambitious and smart woman entrepreneur who started from tiny bits but aspired to hit the international market. And how Internet Marketing assisted her in establishing an enterprise.
With a determined mindset and a few hundred packets of spices, Gauri strived to reach the global market directly! Without a proper setup or even machineries, she wanted to export her spices to the gulf countries. A thorough research and analysis revealed that the demands of Indian spices in the said market were high. So, a suitable online platform was set up to promote her products. Our target audiences were businesses as well as individuals residing in the gulf countries. Initially we promoted the products using passive online marketing methods. Then gradually active methods were employed to generate the demand for the said products.
Soon, she started getting response and about 2% of her leads got converted into sales. Finally Gauri’s dream got realized as she started expanding her setup to keep up with the increasing requirements of her growing clientele. Credits to technology and online promotional tools and techniques, small businesses with big goals such as Gauri’s, are going global!
The reach and potent of Internet Marketing is undeniable. When a woman, even without a proper workplace, sitting in Nagpur can successfully trade with people residing in another part of the world then anyone can. You just have to take some wise decisions and make a few smart choices.
In the aforementioned scenario, conventional marketing methods wouldn't have been feasible for such a small enterprise. Whereas Digital Marketing with its wider reach, faster communication means and cost-effective processes delivered success.
Online Marketing can take your business to newer heights as it has certain abilities which no traditional marketing methods have. For instance, communication in real time, an extensive platform like the Internet and a wide variety of channels to promote your products/services. The different form of digital marketing like, website marketing, SEO, Social Media Marketing (SMM), Email Marketing, Content Marketing etc can be used to target different types of audiences.
Employ Web Marketing to gain maximum benefits!
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